Tag: Facebook HotelsView All Tags
Just a little while ago, we went on a rant about hotel Facebook pages, and what the fuss is all about. Many of you piped up, with one commenter noting "the whole Facebook marketing angle is over-hyped."
Another pointed out that often times, the "social strategy is coming from a global [headquarters] that is unaware of local trends."
Which might actually be a clue as to why Hilton has managed to beat all the other brands at the Facebook game.
Just yesterday, Hilton announced they were the first ever hotel brand to reach one million "likes" on Facebook. For those of you who abstain from the Facebook (stay strong!), that statement probably reads like gibberish. But we're guessing the rest of you are just as curious as we are to find out exactly how Hilton managed to pull off such a feat.
OK, we'll start this rant by acknowledging that, in general, there are elements of social media that get on our nerves, so you'll have to excuse us if at times we seem a little biased. However, the topic we're covering today concerns a very particular kind of social media: hotel Facebook pages.
Pretty much every hotel opening these days has one, but what exactly do they accomplish? And does anybody care what they have to say?
A few recent examples come to mind: QT Gold Coast wondered what we thought of JLo's manicure at the Golden Globes. Over in New York, Hotel BPM felt like sharing how "hot" they think Rihanna looks in the current issue of Rolling Stone. And though it hasn't even opened yet, The Quin Hotel is "recommending" the Michael Kors Spring 2013 womenswear line.
Maybe we're just not hip to the groove, but can someone please explain how these status updates have anything to do with the hotels themselves?
A few years ago, we fully embraced using social media when staying at hotels. Finally, you could publicly tweet out a complaint (or a compliment) on Twitter and get some instant notice from the hotel, as opposed to calling down to the black hole that is sometimes known as the front desk.
You could also check-in to Foursquare and get a discount on your hotel stay or a drink at the hotel bar and by liking a hotel on Facebook you could see their latest promotions and participate in contests for a free stay.
But not long after, the fun wore off. The discounts and promos weren't worth the effort that it took to remember to check-in, Tweet or like a hotel every time we entered one. Yet Fairmont Hotels might just win us over on Social Media Day which is happening this June 30.
Happy early Social Media Day! Yep, there's now a day honoring our Facebook, Twitter and other electronic habits as well as our computer-addicted social media community. Hotels are getting into the holiday spirit by offering a slew of social media specials to celebrate the June 30 festivities.
Check out seven ways to score hotel perks on Social Media Day.
Just yesterday, we posted about Marriott Hotels' new Facebook game and already the game is creating a new set of addicts. Self-confessed hospitality junkie Susan Deluzain Barry reports from the underbelly of her new online gaming addiction with a set of lessons learned that could very well be applied IRL.
If you haven’t seen it yet, Marriott rolled out an impressive new Facebook game on June 7 called My Marriott Hotel. Billed as a Farmville-style game, players open and run a hotel kitchen, hiring staff, purchasing equipment, and getting angry looks from the General Manager. From the looks of it, the company is developing five other areas of the hotel for gaming.
Yes, this is Marriott. I was as surprised as you are! I usually expect one of the hipper companies to come out with this stuff first, so when I read about it on HotelChatter I rushed right over to Facebook to check it out. Boy, was I impressed! The graphics are great, and game play is pretty intuitive. There are some things I wish were easier, like placing associates behind their stoves in the kitchen.
I’m not a regular gamer (see: Personality, Addictive), so I won’t pretend to offer a comprehensive review from that perspective, but I will say one thing – I can’t stop playing this game.
I also dreamed about it.
Officials are hoping that you video game addicts will have so much fun playing My Marriott Hotel that you'll want to apply to work at a real-life hotel and fill one of the company's 50,000 openings.
Hotel Openings / Facebook Hotels / Toronto Hotels / Hotel Technology / Ritz-Carlton Hotels / → All Tags
UPDATE 12.05pm: It's all over. No room tour - saddies! But it was fun nevertheless. UPDATE 2.20pm: They did a video! The restaurant, the spa, a luxury corner suite, presented by adorzable GM Tim. See here.
You know how sometimes you can wish you were at a hotel opening
stalking David Gandy and Emma Watson? Well, The Ritz-Carlton Toronto is helping you out today, with a livestream of its opening ceremony on the main RC Facebook page. (Yes, it’s opening today after all – seems the hotel was playing it safe when they told us they weren’t taking rezzies till February 23.)
The stream was due to start a minute ago (at 11.30am EST) and it's just started! There's a lady called Heather Hiscox from CBC who's currently calling it "magnificent" and she just said hi to all of us watching on Facebook!
And if you want to geek out with others watching, there’s a “check in and chat” feature (at the time of writing, there are 193 of us on there). It’s like being a teenager all over again!
While we haven't heard any rumblings about the rumored sale of Miami Beach's Sagamore lately, we have heard encouraging things about the hotel's bookings. Apparently, business has been good--and to celebrate, the hotel is going to give away a week-long stay on its new Facebook page.
Art Basel in December certainly helped fill rooms--Sagamore is nicknamed 'The Art Hotel', and hosts an annual exhibition from the Cricket Taplin Collection during the art fair. But the rest of 2010 was healthy, too--the hotel says recent bookings have exceeded the numbers of its 2001 reopening period.
One week into the New Year, we think it's fair to say that the "Happy" has already rubbed off. It's cold, the headlines are full of depressing news, and we hear that hotel room rates will go up this year (good for hotel biz, not so much for our wallets).
So, here's a nugget of goodness for 2011: The Pod Hotel in New York is running one of those wacky date-driven promotions tomorrow, 1.11.11, letting folks snag a room for $111.11--and not a teensy-tiny pod with bunk beds, either. This rate is for a Queen room.
Free WiFi thanks to Jesse Eisenberg!
That's because once you become a fan of Affinia, you will receive a special password that will give you complimentary internet access throughout your stay in October at any Affinia Hotel in Chicago, New York and DC. You'll find the secret password on a recent Affinia status update and when you check into your room, "whisper" this password to the front desk to get your free internet hookup.
We'd tell you the password here but we're trying not to ruin it for Affinia. So become a fan and get your free WiFi here!
Are you a die-hard uber fan? Whether you are a super fan of da Bears, a Twihard, a Trekkie or you have a serious case of Bieber fever, you can cash in on your fanaticism. Embassy Suites Hotel will feed your fixation by giving you $10,000, 20 free hotel stays and an iPhone 4 to hit the road and follow your obsession.
Throughout September, the hotels group is scouting for the ultimate uber fan. No matter what your chosen fan affliction is, Embassy wants you to apply.
We love us some hotel discounts and the Marco Island Florida Marriott Beach Resort, Golf Club & Spa is offering a nice one: a $20 resort credit to its Facebook fans.
The Florida resort is giving out the credit to celebrate hitting 2,000 fans on Facebook. But you have to hurry to "like" the hotel and claim your gift, since the offer expires September 8.