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The much-hyped Edition Hotels has only just one hotel open right now--in Istanbul--but in checking out their social media pages on Facebook, Twitter and Instagram, you'd think they were open all over.
The pages, which have been seriously ramped up this month, highlight not just what Edition is about, but what Edition is into and that's mostly art, design, architecture, photography and other high-brow activities. Very rarely do they mention something from their hotel(s) but with London, New York and Miami on the very near horizon, we bet that will change.
In the meantime, here are more than a few good reasons to follow Edition Hotels on social media:
1. They tease their new properties. (Btw, the London Edition is opening in September.)
London-bound this fall? We know where you should be staying... #comingsoon— EDITIONHotels (@EDITIONHotels) May 20, 2013
2. They read good books.
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Will this be the Hudson London?
If you thought London would be taking a break when it comes to hotel openings after a rather frenetic Olympic year, think again: the next few years look to be filled with all sorts of exciting stuff to keep us happy. We’re listing the hotels we have our eyes on for you below, and stay tuned as we will be taking you inside when we can.
- A rebirth rather than a brand new hotel, the former St. John Hotel became One Leicester Street on May 1, including a refurbished restaurant and outdoor terrace
- Over in King’s Cross, the Great Northern Hotel also got a new a lease on life as part of the revitalization of the entire station, with sleeper compartment-inspired rooms called Couchettes
- South Kensington got a new boutique hotel contender this month in the form of the 99-room Xenia Hotel on Cromwell Road, not far from the Ampersand we showed you last year
- Affordable-chic brand base2stay is re-branding itself as Nadler Hotels, and its flagship The Nadler Soho will open on June 1, a stone’s throw from the likes of Dean Street Townhouse and Firmdale’s the Soho Hotel
- This isn't really a new hotel but it is newsworthy--The Waldorf-Astoria Syon Park has now been downgraded to just the Hilton London Syon Park. A Hilton Worldwide spokesperson told Business Insider that, "Having operated the property since March 2011, we've mutually agreed with our owner that the new positioning will be the best fit for the local market."
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Just a week after we reported that the New York Edition would open a year early in 2014, we have more good news: Marriott has announced that it will introduce its Ian Schrager designed Edition in New Delhi within "the next few years."
Despite the Istanbul Edition being the brand's only open hotel (remember, the Waikiki Edition became the Modern Honolulu), you wouldn't know it from all the press and activity of late thanks to its eight properties in the pipeline: London (2013), Miami (2014), New York (2014), Bangkok (2015), Abu Dhabi, Gurgaon, Sanya, and New Delhi.
Back in October, we gave you the scoop on the London Edition, which is supposed to be the brand's big relaunch this year. The Miami Edition, unfortunately, just had its opening date pushed back by a year.
It's been a minute since we last checked in on Ian Schrager's upcoming New York Edition, which was originally slated for a 2015 opening. Our friends at Curbed turned their attention to the hotel last week, after one reader complained that the iconic building's lights had ben permanently turned off.
Curbed posted a response from Marriott, in which we learned two things: first, the lights are only off temporarily while work is being undertaken to restore the building's exterior, and get that clock tower (above) in tip top shape. And second, the hotel is now scheduled to open in 2014, one year ahead of schedule.
Could it be? It certainly could. The Marriott rep explained that while "there is no set time table for the completion [of the restoration], it will likely be around the opening of the hotel, in 2014." Yippee!
What happened seventeen years ago? We barely graduated high school (well, some of us). More importantly, it was the last time hotelier Ian Schrager gave face to Miami Beach with the Delano. Now, almost two decades later, he's back to shake things up again with a ground-breaking project that involves rich people being insanely happy with their homes.
The hotel mogul just announced he'll set a new bar with the Residences at the upcoming Miami Edition, slated for an early 2014 debut. There will be 26 limited-edition residences some say will be different than anything else in Miami. Ooh, the suspense! Not really, because we have all the dish. Basically, they're being touted as "Homes in the Sky." Literally.
They'll be perched on the top floors of the existing landmark 1950s building that will be the Miami Beach Edition hotel with some residences in the adjacent, newly constructed 18-story tower. All will have panoramic views, each with that sophisticated and arty Schrager touch. They'll also be custom made with a private entrance.
With the excitement of last week’s news that long-awaited ME London is actually welcoming guests (albeit in soft-launch), our minds naturally went to two other London openings for 2013 we’ve been stalking since the dawn of time: Shangri-La at the Shard and Edition London.
Last time we checked in on their progress, both hotels were starting to emerge from the rubble of construction and renovation. And despite the new year having started, it looks like our patience will be tested for just a little while longer.
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We should know better than to get emotional when we hear of hotel construction delays—but there’s something about this one that hits a bit hard. We’d hoped that Ian Schrager’s new project with Marriott, the Miami Beach Edition, would indeed open this spring has previously reported. But, in an interview with the Miami Herald, the hotelier said it wouldn’t open until 2014.
Unlike any Marriott we’ve ever stayed at, this one promises to be pretty badass with a nightclub, bowling alley and an ice skating rink. This means we can throw a strike, do a triple toe-loop, and pop that all in one night! Is it no wonder we’re crying in our cornflakes? Let’s get this wrapped up, Mr. Schrager.
Read more for what's in store..
Read more for what's in store..
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But what about the actual Edition brand as a whole? In the four years since it was first announced, we've only gotten to see two properties: the Edition Istanbul, and the now ex-Edition Modern Honolulu. And we have it on good authority that Edition London is being hailed as the brand's big re-launch, rather than just hotel number three.
Whose authority, you ask? Why, Edition's new VP of Brand Experience, Ben Pundole. (If that name sounds familiar, then you're right: Pundole was one of the original founders of King & Grove Hotels, though he left the company in June. Now, he works full time for Edition Hotels under the man himself, Ian Schrager).
Read on to hear from Pundole himself about Edition's new direction!
Walking around London last week, just as we were coming to grips with the fact that it’s truly October, we saw our first full-on Christmas display window. Bringing on the holiday cheer this prematurely was kinda depressing to us, but we’ll take it as an excuse for an early look at two hotels we cannot wait to get past the New Year for: Shangri-La London at The Shard and The London Edition.
We’ve watched The Shard rise floor after floor to become one of Europe’s tallest buildings, and got a taste of the mind-boggling views from up top. We recently spotted the first signs for the Shangri-La hotel - which indicate a second quarter opening - and can start to see what will become the hotel’s front entrance on St. Thomas Street.
Once again we're checking in with the hotel brand that we love to check in on--Edition Hotels.
Since our last Edition round-up in April, we've actually had a contributor go inside the one and only open Edition Hotel in the world--Edition Istanbul. We've also learned that an Edition Hotel is coming to West Hollywood. And now we can add more details on the Edition Abu Dhabi to the mix.
According to a tourism report, Abu Dhabi is going to get a major influx of hotels over the next three years--about 20 in all--five of which will be Marriott Hotels and one of which will be a 244-room Edition Hotel. Now, on the surface that sounds exciting. But a hospitality consultant is warning that the hotels won't fare very well because there is not enough demand for hotel rooms in Abu Dhabi right now. Sigh. This doesn't bode very well for Edition. Hopefully, it's not too late to pull out.
Right now, we're rubbing our eyes, double-checking our coffee order and studying our calendars to make sure it's not Opposite Day because we've just stumbled upon some badass news.
Edition wanted permission to increase to 190 hotel rooms, include a 5,000 square-foot “Crazy Box” nightclub adjacent to the subterranean parking garage and add eight feet to the building’s height for a 3,100 square-foot bar area adjacent to the rooftop pool. The Commission was fine with those changes.
Last week, HotelChatter Special Contributor Eric Rosen explored the historic back alleys of Istanbul and checked out the Edition Istanbul, a mysterious property which we've only heard about from afar. It's also currently the only Edition Hotel in the world.
The 78 rooms at the Edition Istanbul were designed by Gabellini Shepherd Architects in two different palettes: a soothing milky “Soaped Oak,” and the richer, more masculine “Dark Rosewood,” which is what this room on the 7th floor was.