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The Rhythm Is Gonna Get You at Desires Hotels (And You'll Like It)

November 3, 2009 at 12:05 PM | by | Comments (0)

We know that hotels love their music offerings but not all of us enjoy that monotonous, new age electronica that is on a constant loop in hotel lobbies. Some of us like our music to have a little soul and preferably, an on/off button. But what we wouldn't mind is a musical suggestion here and there. Now at Desires Hotels you can get exactly that.

Last month Desires, a boutique hotel collection that includes The MAve in NYC, The Betsy in South Beach and The Iron Horse Hotel in Milwaukee, launched a new partnership with Putumayo Music Worldwide, a small record label that focuses on culturally authentic music from around the world.

The partnership allows guests who make a reservation online at a Desires Hotel to instantly obtain a free download and a special discount code to buy Putumayo music CDs online. The Putumayo CDs are also for sale at various places in the hotels, depending on the property. Some will feature the CDs in the minibars, others will sell them at the hotel bars or front desks.

We reached out to Douglas Carrillo, Senior Vice President and Director of Marketing for Desires Hotels, to explain why Desires chose Putumayo for this musical relationship. His answer? Putumayo and Desires both celebrate the "traveling spirit of life, music and culture."

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