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Marriott must be feeling old. In an effort to reach those "younger travelers connected to their digital worlds," the hotel chain has launched a new partnership with Wired magazine.
As part of the initiative, the two brands will be curating various events at Marriott hotels around the country—titled the Wired + Marriott "Culturazzi" Series—including comedy nights, meet-ups, and other "provocative and stimulating" experiences basically designed to get people tweeting and Facebooking about Marriott.
The kick-off event, "Marriott Meetup: Five Startups To Watch," will take place in the lobby of the Boston Marriott Long Wharf tomorrow evening, allowing guests to drink wine, indulge in all the tech-speak they want, and simultaneously admire the results of the hotel's recent $30 million renovation, which it unveiled at the beginning of the year.