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The nightclub-y gym is setting up shop in Boston.
No one would accuse the Boston Park Plaza Hotel & Towers of being too hip. No tea, no shade — it’s just that the Park Plaza appeals to travelers who want a prime location with an “old school Boston” atmosphere. But clearly the property is looking to edge-up its image.
First came the announcement of a glitzy upcoming steakhouse with a racy name, Strip by Strega. (If you think the meat-sex innuendo isn’t intentional, check out its recent advertisements.)
Now: news that David Barton Gym will open its first Massachusetts location at the hotel. The fitness brand has leased a 19,000-square foot space at the property, though there’s still no firm timeline for the opening. The Boston location one of several upcoming outposts for the gym line.