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David Barton Gym Will Sex Up the Boston Park Plaza Hotel

Go To The Hotel's Web 
  Site Where: 50 Park Plaza [map], Boston, MA, United States, 02116
May 21, 2014 at 12:39 PM | by | Comment (1)

The nightclub-y gym is setting up shop in Boston.

No one would accuse the Boston Park Plaza Hotel & Towers of being too hip. No tea, no shade — it’s just that the Park Plaza appeals to travelers who want a prime location with an “old school Boston” atmosphere. But clearly the property is looking to edge-up its image.

First came the announcement of a glitzy upcoming steakhouse with a racy name, Strip by Strega. (If you think the meat-sex innuendo isn’t intentional, check out its recent advertisements.)

Now: news that David Barton Gym will open its first Massachusetts location at the hotel. The fitness brand has leased a 19,000-square foot space at the property, though there’s still no firm timeline for the opening. The Boston location one of several upcoming outposts for the gym line.

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