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Renaissance Hotels wants you to ignore the “Do Not Disturb” sign and discover what’s behind door #1. It could be Cee Lo Green.
They’ve just launched the “Discovery Doors” online contest which they describe as a “new interactive film-based digital gaming experience.” We like gaming as much as the next guy or gal, so we couldn’t resist gettin’ all interactive with Renaissance and tell you how it plays.
The online game is directed by award-winning director Jason Zada, creator of the oh-so-creepy Take This Lollipop Facebook phenom. You enter the lobby of a real life Renaissance hotel filled with a cast of characters who give you keys to unlock doors that have a surprise behind each. We’re not going to tell you what those surprises are, but to give you an idea of the coolness factor, for the contest kick-off Renaissance Hotels surprised an unsuspecting family at the Renaissance New York Hotel 57 with an intimate serenade. When they opened their door they entered a room full of candles, flowers and Cee Lo Green.