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Radisson Red, Carlson Rezidor’s electrifying new lifestyle brand, has big expansion plans, even though we’re still waiting for the first one to open.
Since the first signing in China last October (Radisson Red Shenyang Hunan, due to open in 2016,) Rad Red is also seeking a noticeable presence – guess that goes without saying - in India (a market as hot as the color red), the Americas, Europe and Middle East. Word is out that late next year we'll see the brand’s debut in South Africa, with the opening of Radisson Red Hotel V&A Waterfront.
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Lately, we've been very impressed with the stateside appearance of Carlson Rezidor's Radisson Blu brand which has brought cool design (and free WiFi) to the Radisson name. And now there are two more Carlson Rezidor brands to get excited about--Radisson Red and the Quorvus Collection.
Described as "lifestyle select" brand, Radisson Red will have a "forward-thinking focus on design and detail, the customer experience, personal interaction, personal choice and recognition of the increasingly important role that technology plays in facilitating the best of everyday life." And boy does technology really play a big role at Radisson Red.
The hotel brand will launch with its own mobile app that will allow guests not only to check-in through their phone but order a drink at the bar, food from the deli and manage the environment of their room. Even though the M word (Millennial) was not mentioned in their brand description, this is totes the crowd they are going after.
Radisson Red is expected to launch simultaneously in 2015 in urban centers in the Americas, Europe, the Middle East, Africa and Asia Pacific. Whoa. That is a serious roll-out. But it's a smart move because the Millennials are coming! Perhaps, Taylor Swift could be the brand ambassador?