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For so long, visitors to Las Vegas have been hypnotized by the massive hotel casinos that populate The Strip. With thousands upon thousands of hotel rooms, sprawling casino floors, restaurants for every appetite and nightclubs for every kind of party, Las Vegas has been ruled by the "Bigger is Better" credo.
But when The Cromwell opens at the end of May (in the old Bill's Gambling Hall location), they hope to change what Vegas visitors are used to—switching from massive casino resort to intimate boutique hotel, and perhaps more importantly, from a transaction-based stay to an experience-based stay.
“We’re really more about the experience,” said Karie Hall, general manager of The Cromwell. “In Vegas, you get [the experience] for your best guests but this is our chance to give it to every guest."
Indeed, Hall said Cromwell looked to other boutique and luxury hotel groups like Mandarin Oriental, Standard Hotels, Morgans Hotels, and even SLS Hotels to see what personalized services they offer and to understand best how to deliver on them. (Interestingly, by next year, all these hotels, except the Standard, will have a presence on the Strip.)
As The Cromwell puts the finishing touches on its building over the next month, here are some confirmed experiences that guests will receive just by booking a room, starting with the hotel’s complimentary happy hour.
When Caesars Entertainment closed Bill's Gambling Hall (formerly the Barbary Coast) last year, the decision was clear--the property on the corner of Flamingo and Las Vegas Boulevard was going to be a boutique hotel.
While the initial hotel brand, who shall not be named, didn't work out, and Caesars decided to run the property on their own, they are still determined to offer a true boutique experience with the new The Cromwell Hotel, opening on May 21st. Here's how they'll do it.
For starters, The Cromwell only has 188 hotel rooms. By comparison, the Nobu Hotel at Caesars Palace has 181 rooms. But Nobu is a part of a massive casino experience and it doesn't have its own entrance (although it does have dedicated Nobu bellmen at the front of Caesars to greet guests.) Because of the limited amount of rooms, The Cromwell can take guests from arrival through check-in and up to their rooms in a much faster time than any other hotel in town.
The Cromwell will also have its own casino (but no sports book) as well as the first-ever restaurant from Giada De Laurentiis and day and nightclub venues from Vegas's after-hours legend, Victor Drai. Specialty F&B and happening nightlife on property? Check and check.
But its the perks that The Cromwell will bestow on its guests that will at last bring the boutique game to Vegas. No high-roller suite needed. Here's what to expect when you book a standard room at The Cromwell: