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For so long, visitors to Las Vegas have been hypnotized by the massive hotel casinos that populate The Strip. With thousands upon thousands of hotel rooms, sprawling casino floors, restaurants for every appetite and nightclubs for every kind of party, Las Vegas has been ruled by the "Bigger is Better" credo.
But when The Cromwell opens at the end of May (in the old Bill's Gambling Hall location), they hope to change what Vegas visitors are used to—switching from massive casino resort to intimate boutique hotel, and perhaps more importantly, from a transaction-based stay to an experience-based stay.
“We’re really more about the experience,” said Karie Hall, general manager of The Cromwell. “In Vegas, you get [the experience] for your best guests but this is our chance to give it to every guest."
Indeed, Hall said Cromwell looked to other boutique and luxury hotel groups like Mandarin Oriental, Standard Hotels, Morgans Hotels, and even SLS Hotels to see what personalized services they offer and to understand best how to deliver on them. (Interestingly, by next year, all these hotels, except the Standard, will have a presence on the Strip.)
As The Cromwell puts the finishing touches on its building over the next month, here are some confirmed experiences that guests will receive just by booking a room, starting with the hotel’s complimentary happy hour.
When Caesars Entertainment closed Bill's Gambling Hall (formerly the Barbary Coast) last year, the decision was clear--the property on the corner of Flamingo and Las Vegas Boulevard was going to be a boutique hotel.
While the initial hotel brand, who shall not be named, didn't work out, and Caesars decided to run the property on their own, they are still determined to offer a true boutique experience with the new The Cromwell Hotel, opening on May 21st. Here's how they'll do it.
For starters, The Cromwell only has 188 hotel rooms. By comparison, the Nobu Hotel at Caesars Palace has 181 rooms. But Nobu is a part of a massive casino experience and it doesn't have its own entrance (although it does have dedicated Nobu bellmen at the front of Caesars to greet guests.) Because of the limited amount of rooms, The Cromwell can take guests from arrival through check-in and up to their rooms in a much faster time than any other hotel in town.
The Cromwell will also have its own casino (but no sports book) as well as the first-ever restaurant from Giada De Laurentiis and day and nightclub venues from Vegas's after-hours legend, Victor Drai. Specialty F&B and happening nightlife on property? Check and check.
But its the perks that The Cromwell will bestow on its guests that will at last bring the boutique game to Vegas. No high-roller suite needed. Here's what to expect when you book a standard room at The Cromwell:
Room Service / Nobu Hotels / Turndown Service / Viva Vegas / Starwood Preferred Guest / Hotel Services / Caesars Entertainment / Natura Bisse / → All Tags
Here's what greeted us one Saturday morning--green tea waffles ($20), a specialty of the Nobu in-room dining menu, served with an egg and bacon along with traditional maple syrup, Yuzu whipped cream, and a sweet Shiso syrup.
Another thing that's still alive and well at The Nobu Hotel is turndown service which features not only little boxes of chocolates and a properly turned-downed bed but also a special lavender mist from Natura Bisse (they do the bath toiletries at Nobu as well.) Turndown service is in addition to the complimentary Welcome amenity at Nobu which is a pot of freshly made green tea and specialty crackers.
Another nice touch was the Nobu Hotel chapstick, passion-fruit flavored and with SPF 15 too. We wonder if all these goodies will make it inside the Nobu Hotel that's to open soon at the Eden Roc Hotel in Miami. Or maybe they'll put a different spin on it--iced green tea and sushi bento boxes on the beach come to mind.
Ever since Gansevoort Las Vegas was dismissed as the operator for Caesars Entertainment's new boutique hotel in Vegas (opening in the old Bill's Gambling Hall building), speculation on the new name has been running wild, with most folks, including us and our super sibling, VegasChatter, believing it to be The Cromwell. Lo and behold, today's announcement from Caesars, made moments ago on their website. Here are the details:
With its prime location on one of the busiest intersections of the Las Vegas Strip – one that welcomes more than 20 million passersby each year – The Cromwell will feature 188 rooms and suites, a 40,000 square foot casino, hotel lobby bar, lounge, restaurant by Giada De Laurentiis and day and nightlife venues by Victor Drai.
Indeed, not much has changed from the original Gansevoort announcement, not even the purple-hued logo on the rendering. (Here's what the rendering used to look like.)
If we were a betting person, which we really aren't, we'd place some HUGE bets on the new name for Bill's Gambling Hall (which was supposed to be the The Gansevoort Las Vegas until that deal crapped out)--THE CROMWELL.
VegasChatter reported on the rumor on Monday, initially uncovered by Vegas Seven who cited sources as saying "the deed is done." Indeed, when we hit up the U.S. Patent and Trademark Office database, we found The Cromwell to be registered to Caesars (So have several websites, according to Vegas Seven.). Everything else planned for the property should remain the same including 188 sexy, boutique-style guestooms, 19 suites, a Strip-side restaurant from Giada de Laurentiis (yes, that Giada) and the return of Drai's nightclub, which will include a rooftop pool and day club.
And now given the news that Caesars' player's club, Total Rewards, has partnered up with SPG we fully expect some new SPG Moments to include a cooking class with Giada and a poolside cabana at Drai's.
We're just wondering how The Cromwell, which is such a staid sort of name, will fare in Sin City. Then again, we thought The Cosmopolitan was silly at first. So the name is not the only game here.
Loyalty Program News / Hotel Loyalty Programs / Hotel News / Starwood Preferred Guests / Caesars Entertainment / Starwood Hotels / SPG / Total Rewards / → All Tags
Aside from redeeming and earning SPG points at the Westin Casaurina just off the Strip or at the Element Las Vegas way out in the Vegas burbs, there hasn't been much opportunity for Starwood Preferred Guests to make the most of their Vegas Vacation. Until now.
Yesterday, SPG and Caesars' Entertainment's players club program, Total Rewards, announced a new partnership that will give program members "the ability to both earn and redeem Starpoints and Reward Credits when staying at participating Starwood or Caesars Entertainment hotels."
This is tre similar to the sharing program launched over the summer by Hyatt Hotels and MGM Resorts. The SPG-Total Rewards program will officially launch on January 9 but you can sign up at spg.com/caesars or totalrewards.com/spg in the meantime.
The key word here though is "participating." Right now, about 1,100 Starwood properties are participating. That's most of Starwood's portfolio but it does leaves out about a few hundred hotels. Just FYI.
Below is the nitty gritty of what the program entails including point redemptions and the types of SPG Moments that you can purchase in Vegas. (HELLO, BRITNEY!!!)
Over the weekend, major, major, MAJOR hotel news happened--The Gansevoort Las Vegas, which was to be built from the remains of the Strip's Bill's Gambling Hall, was officially dropped by Caesars Entertainment. As VegasChatter reports, the why of it all is pretty messy. (When is it ever clean?)
Essentially, Caesars is eager to bring a new casino to Massachusetts but in doing their background checks, Massachusetts was not impressed with Caesars' Gansevoort project, namely because of an investor with alleged ties to the Russian mob. So Caesars, in an effort to appease Massachusetts, dropped the Gansevoort partnership. Buh-bye. Wipes hands.
So now, what will happen to the boutique hotel, which is currently under construction? Word is that it will move ahead with a new name (The "Real" Caesars Palace perhaps?) but the 188 sexy hotel rooms along with a rooftop nightclub and pool area created by Vegas club king, Victor Drai, and a restaurant from Food Network's Giada De Laurentiis will remain.
It's Sunday morning in Atlantic City and if you aren't too sick from all the drinking or the late-nite eats on the boardwalk, then you're ready to chow down. A lot. It might be a situation.
Over at Caesars Atlantic City, smack dab in the middle of the boardwalk, your best option to get fed well is to do Sunday brunch at the Nero's from 10am to 2pm. Here, with views out to the ocean and retro photographs of the Rat Pack and Marilyn Monroe on the walls, you will find every sort of breakfast station you could ever dream of--omelette, prime rib, waffle, seafood, bagels (so Jersey!), sushi and dessert. Don't forget, bottomless mimosas and bloody Marys. Brunch costs $59 person ($55 for Total Rewards members) and you can make your reservations by calling 1-800- 223-7277.
If you can't bear to shower and get reasonably dressed to make your way downstairs to Nero's, never fret. That's what room service is for. Aside from offering several hair of the dog drinks, the room service menu has a ton of food options. It might be one of the most comprehensive room service menus we've seen in a while. (We love that someone circled the bagel and cream cheese option on our menu.) They even offer On-The-Go boxes which you can take out to the beach or bring for the car ride home. There is a $4 delivery charge added for all orders but gratuity is not included. So you have to decide whether it's worth the extra bucks to eat in the comfort of your room.
Atlantic City Hotels / Atlantic City Food and Wine Festival / Caesars Entertainment / Harrah's Hotels / → All Tags
If you're gambling in AC this weekend and you get hungry, you're about to get lucky. Atlantic City kicked off its fifth annual Food and Wine Festival last night with a pool party at the Harrah's Resort hosted by Food Network star Rocco DiSpirito.
While the pool party gave guests samples of the culinary delights in AC (it goes beyond salt water taffy and funnel cakes), the rest of the weekend will see tastings and talks from culinary experts and TV personalities such as Robert Irvine, the host of "Restaurant Impossible",: the lovable Neelys and expert wino, Laurie Foster. The entire event is being held across all four Caesars Entertainment properties--Caesars, Harrah's Resort, Showboat and Bally's--giving guests access to all four hotels during the event. Well, not guest room access but festival access.
And while the main focus is obviously food (lots of it) and wine (plus cocktails), the festival did take a brief time out during last night's party to donate $7,000 to Architecture for Humanity's Restore the Shore efforts.
Tickets are still open for several events this weekend, which you can buy online here, but room rates are extremely pricey--ranging from $459 at Harrah's to $619 at Caesars. The same is true for other hotels in AC not connected with the events. Looks like people are making good use of the few remaining Shore weekends left in the summer.
Hotel Hype / Gansevoort Hotels / Gansevoort Hotel Group / Caesars Entertainment / Viva Vegas / Casino Hotels / Hotel Nightclubs / Hotel Rooftops / Hotel News / → All Tags
After striking out in Miami and long after ditching plans for an LA location, Gansevoort Hotels has landed in a pretty spectacular place--Las Vegas. Specifically, the old Bill's Gambling Hall on the Las Vegas Strip.
On Friday, it was announced that Caesars Entertainment, the parent company of Caesars Palace, Paris Bally's, Bill's and a bunch of other casino hotels, would be turning Bill's into the Gansevoort Las Vegas. USA Today reported:
The Old West-style casino hotel, which closed last month, will reopen in January as the Gansevoort Las Vegas, with rates starting at $249 a night. The building's currently in the midst of a $185 million renovation that will transform the guest rooms, casino space, restaurants and public areas into stylish, upscale spaces.