HotelChatter

Tags: Hotel Booking Tips / Bidding Sites / Hotwire / TripAdvisor / HOWTO / → All Tags

How To Determine Hotwire's Hidden Hotels Before You Book

Expedia Inc. has been on a bit of convergence spree recently. A few weeks ago our sister blog Jaunted reported on how the travel mega-company integrated Expedia and SeatGuru, and in the meantime they've also integrated TripAdvisor and Hotwire. That last part integration has the potential to be particuarly yummy, though not for the reasons Expedia intended (they thought customers would benefit from seeing TripAdvisor reviews on Hotwire - not so much).

Instead we're excited because the TripAdvisor/Hotwire integration may help Hotwire bidders crack the opaque site's hidden hotels. Hotwire has an interest in minimizing what a customer knows about the hotel being considered, lest they decide that they're not getting a deal and move on.

Customers have the opposite interest and try to figure out as much about the hotel as possible. The new TripAdvisor/Hotwire arrangement exposes so much data that many customers will be able to figure out exactly what hotel Hotwire is offering them, and will be able to accept or decline accordingly.

more ›