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The much-hyped Edition Hotels has only just one hotel open right now--in Istanbul--but in checking out their social media pages on Facebook, Twitter and Instagram, you'd think they were open all over.
The pages, which have been seriously ramped up this month, highlight not just what Edition is about, but what Edition is into and that's mostly art, design, architecture, photography and other high-brow activities. Very rarely do they mention something from their hotel(s) but with London, New York and Miami on the very near horizon, we bet that will change.
In the meantime, here are more than a few good reasons to follow Edition Hotels on social media:
1. They tease their new properties. (Btw, the London Edition is opening in September.)
London-bound this fall? We know where you should be staying... #comingsoon— EDITIONHotels (@EDITIONHotels) May 20, 2013
2. They read good books.
HotelChatter Interviews / Edition Hotels / Ian Schrager / Ben Pundole / London Hotels / Hotel Openings / Hotel Brands / → All Tags
But what about the actual Edition brand as a whole? In the four years since it was first announced, we've only gotten to see two properties: the Edition Istanbul, and the now ex-Edition Modern Honolulu. And we have it on good authority that Edition London is being hailed as the brand's big re-launch, rather than just hotel number three.
Whose authority, you ask? Why, Edition's new VP of Brand Experience, Ben Pundole. (If that name sounds familiar, then you're right: Pundole was one of the original founders of King & Grove Hotels, though he left the company in June. Now, he works full time for Edition Hotels under the man himself, Ian Schrager).
Read on to hear from Pundole himself about Edition's new direction!
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It's been a busy year for King & Grove Hotels, the boutique hotel brand started by former Morgans Hotel Group CEO Ed Scheetz and Ben Pundole, the former Director of Entertainment at Morgans. (You may remember him as the man who brought SPiN Ping Pong to the Mondrian LA.)
King & Grove started out just over a year ago with two boutique properties in the Hamptons before going on to assume management of The Tides South Beach, the Hotel Williamsburg, the Hotel Chelsea and the Hotel Lola as well as plotting out two hotels for downtown Los Angeles. But it looks like all the fast expansion has taken its toll on the brand's foundation--specifically Pundole.
The NY Post reports that Pundole resigned from K&G on Thursday after the promise of ownership and control of the company from Scheetz and K&G's other owner Joseph Chetrit--whose Chetrit Group has bought several of the hotels that K&G is operating--fell through. A source gave the lowdown on the exit to the Post:
Ben has been treated pretty unfairly. Ben created Ruschmeyer’s, which has been a wild success, and was the creator of this new hotel brand. He found and hired most of the employees and even found the Williamsburg, which they purchased on his suggestion, and now he’s walking away with nothing. Chetrit and Scheetz are taking his hard work, contacts and hip following.
Miami Hotel Mambo / King and Grove Hotels / Viceroy Hotels / Tides Hotels / Hotel News / Ed Scheetz / Ben Pundole / → All Tags
We don't call it Miami Hotel Mambo for nothing.
There's been yet another boutique hotel shake-up on South Beach. Just a month after Thompson Hotels took over the Hotel Victor from Hyatt, we've got word that King & Grove Hotels, known for their intimate Hamptons properties, The Surf Lodge and Ruschmeyer's, will manage the The Tides Hotel on Ocean Drive starting in December. (Just in time for Art Basel!)
For those not already in the know, King & Grove is an indie boutique brand founded by former Morgans Hotel Group CEO Ed Scheetz along with Ben Pundole who was previously the Director of Entertainment at Morgans. Earlier this year K&G received funding from the Chetrit Group to help expand their brand and not-so-coincidentally, the new owner of the Tides Hotel is a company called CG Tides overseen by Joseph Chetrit. Chetrit said in a statement:
We are ecstatic that the Tides will become the newest King & Grove branded and managed property. By partnering with King & Grove, we are confident that our plans to rejuvenate the Tides and establish it as the preeminent luxury resort on Ocean Drive will be realized.
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If you love The Surf Lodge in Montauk, then you've probably already spent a night at its new sister hotel nearby, Ruschmeyer's, a three-acre summer camp-inspired hotel featuring clean and crisp guestrooms, an open-air beer garden, a sand-filled pool, a restaurant from the Orchard Street chefs and a boogie-down bar called the Electric Eel. Oh and staffers decked out in J. Crew shirts, Madewell dresses and Toms shoes.