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"Sand Valets" Available Via Walkie-Talkie at New Laguna Beach Hotel

Where: 741 South Coast Hwy [map], Laguna Beach, CA, United States, 92641

Seven4One opened quietly in Laguna Beach back in August, and we've been hearing enough buzz about the small eco-conscious boutique hotel that we got over our aversion to the somewhat-obnoxious name and headed over to the website to check the place out.

Prepared for yet another pretentiously green-ified swanky boutique hotel, we were pleasantly surprised that the emphasis was on serious service more than anything else. And we also found out that the name has something to do with the hotel's street address, not an area code or anything.

Oh! And they've got some pretty cool staffers, too: a GEM (Guest Experience Manager) is a concierge, a butler and a personal Assistant rolled into one; they greet each guest upon arrival and serve as the main point of contact for the duration of your stay. Well, unless you're on the beach, that is — in which case you're waited on by a Sand Valet, whom you contact via walkie-talkie to bring over a complimentary iPod (not for keeps), food, a refreshing water mist, or to align your beach chair for optimum sun exposure (seriously).

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