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Soon, All The Hotels Will Be Fighting Over Your Reservation

March 19, 2012 at 10:58 AM | by | Comment (1)

A new booking website has launched with a rather interesting (and some—though not necessarily us—might call scandalous) platform: make hotels do all the hard work and bid for your reservation. Kinda has a nice ring to it, doesn't it?

We haven't tried the service ourselves, but recently stumbled upon an in-depth review of BackBid on this blog, and got all excited thinking about ways we can turn the tides in our favor on future reservations. Basically: BackBid combines the lowest-price-around benefits of blind booking sites like Priceline and Hotwire with the transparency of mobile booking app HotelTonight.

And while we remain staunch supporters of HT (after all, we relish any opportunity for some spontaneous last-minute hotel booking), this new kid on the block has us a little curious. If the ring opens up to allow hotels to fight over our reservations, things could get ugly fast.

But is that necessarily a bad thing?

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