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Soho House Chicago
Amsterdam has quietly been upping its hotel scene in the past few months.
Recently, we've told you about the upcoming Generator Hotel/Hostel, The Hoxton, two new Sir Hotels, the Hyatt Regency, The W and Element Hotels, and the millennial-friendly Student Hotel. That's in addition to recent notable openings like the Waldorf Astoria Amsterdam (last May) and the Andaz Amsterdam (late 2012.)
And now comes Soho House.
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If you’re expecting jewelry based on that title, we’re sorry for misleading you – we’re talking diamond shapes in the exterior cladding the future Hilton Schiphol Airport gradually takes on as the hotel, right next to its predecessor, is being built.
This video, from the architects behind the 433-room hotel, gives a glimpse of the construction that helps put Hilton front and centre in the European airport hotel game. Due to be completed by the end of the year, you get a sense of the vast atrium (above), which will have daylight stream in through the glass roof.
Here is one suggestion that floated into our inbox: the new Sir Albert Amsterdam, just opened in a former diamond factory next to the city’s Museum Square. Part of Sir Hotels, with each property based on a particular character in a borderline millennial-esque way, the group has a few hotels in Germany (Berlin, Munich, Hamburg) and one in Tel Aviv, Israel. Above a shot of one of the 90 rooms and suites: white walls contrasting with dark floors, furniture, and a shade of brown in the curtains and throw on the bed. The building being a former factory has the advantage of high ceilings and those factory-style windows we love. The vanity you see gives you a hint of where the bathroom is going for its color scheme – check it out below.
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Europe’s busiest airports had a good year last year: citizenM arrived at Paris Roissy – Charles de Gaulle, the first European Element came to Frankfurt, and of course, the shirtless men of Moxy welcomed us at Milan Malpensa. With the last two of those openings courtesy of industry giants Starwood and Marriott, it seems appropriate that the latest news comes from Hilton Hotels, which is reflagging the former Kempinski hotel at Munich airport as the Hilton Munich Airport this month.
With that step, the almost proverbial “airport Hilton” is now available at each of the seven largest European airports (that’s London Heathrow, Frankfurt, Paris CDG, Munich, Amsterdam, Madrid, and Rome). There is more to the change in Munich than a different badge on the front door though, and construction in Amsterdam to replace its dated 1970s hotel is moving along too.
We may have seen some demolition last year at the former children’s hospital in Amsterdam that will become the city’s first Hyatt Regency, but boy did we underestimate how much bulldozing was still to be done.
Before we show you where things are today, above is the end result planned for the 211-room hotel, scheduled for 2016. Take note of the three historic facades on the right (three stories with the white vertical stripes, then the mishmash of windows, then the four stories in darker brick) and check out what that looks like today below.
Talk about our prayers being answered: when we looked at the canvas Hoxton Hotels would be working with for its Amsterdam hotel, we said no one would regret the departure of the awfully bland rooms of the former Rembrandt Classic Hotel.
Not only did a recent walk by the canal-side hotel confirm that gone they are, with the interior stripped down to its bare bones, here are some photos of the seriously good-looking rooms Hoxton will have for us come summer 2015. It’s a very masculine mix of dark herringbone floors, exposed beams, what looks like appropriate Vermeer blue on the walls (like we saw at Waldorf Astoria, further south on the same canal), solid wooden desk, a bit of leather on the chair, and a pop of mustard on the stool. If Hoxton can give us all this at the right price, it may knock out both the Waldorf Astoria and the equally-hyped W Hotel.
Nearly a year has passed since we last walked by the upcoming W Amsterdam, right behind the city’s Dam Square, due to open sometime in the Fall of 2015. We’re glad to report that aside from news about expansion into an additional building (more on that in a second) W Hotels is making lots of progress.
On the left the 1903 Telephone Exchange Building as it was twelve months ago, on the right what it looks like today: a series of windows has been removed (you can just about make out the brick inserted on the right), the all-glass rooftop floor that will house Living Room, restaurant, and bar is clearly visible (go here for a rendering), and of course, the W is proudly displayed on the corner. More photos, including of the KAS Bank Building next door the hotel will spread out to, below.
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The uber-eco friendly Element Amsterdam is wonderfully--or dangerously--close to a shopping mall, but you can still feel good about "going green" while spending some green.
Starwood Hotels & Resorts is bringing two of its design-driven brands to one of Europe’s hippest cities, with Element Amsterdam and W Amsterdam both opening next year. Here’s the latest on these upcoming hotels. Just two more reasons to love Amsterdam.
Just after we learned that Starwood’s footprint in London will be shrinking with The Lanesborough joining Oetker Collection early next year, here is the news that the same is happening an hour’s flight away in Amsterdam: Hotel Pulitzer, currently part of the group’s Luxury Collection, will depart on April 1, 2015.
That raises a few interesting questions given the limitations of the city’s hotel market (practically zero room for new development in its historic centre), recent arrivals and a few upcoming projects (Andaz, Conservatorium, Waldorf Astoria, Hoxton, and Hyatt), and the rumors we hear about other brands eager to get into the city.
While we have a soft spot for the Pulitzer (25 historic canal houses cobbled together in an unbeatable location on one of the city’s main canals, an interior garden, an annual concert held outside on the water, its own canal boat), it could use a refresh of rooms and public spaces. Could we see that happening, after which a big name will swoop in and raise its flag above the front door? Four Seasons Hotel Pulitzer perhaps? (Although we’ve heard whispers of an as-yet unspecified location further south for the Canadian brand).
Student Hotel Amsterdam
People, we have reached a tipping point.
Remember how a couple of years ago all the flash sale sites launched and “handpicked” and “curated”, which had previously meant something, suddenly were so overused that they no longer meant anything whatsoever?
“Millennial hotel” is now equally meaningless.
The latest chain to jump on the millennial bandwagon is The Student Hotel, a group of four hotels in the Benelux region of Europe (Amsterdam, Rotterdam, The Hague and Liège) which has just announced plans to expand across the rest of Europe, now that investors will throw money at anything targeting “millennials”.
The Student Hotel isn’t for everyone – it’s a hotel-hostel-college accommodation-long term let hybrid, targeting students (who stay for a semester), business people wanting temporary accommodation, relatives of students coming to stay for a couple of nights, and anyone else who has the “flexible accommodation needs of the millennial generation”. Most people stay long-term, but they’re also fully functioning hotels, with simple but boutiquey rooms and extensive public areas – libraries, study rooms, games rooms and terraces.
Generator Amsterdam: the 1950 look
Don’t you just love it when people keep a secret? No, us neither, but luckily the folks at Generator Hostels aren't too good at it, because we have news just in time for the weekend – Generator is opening in Amsterdam next year.
“Why, aren’t they already opening elsewhere in 2015?” you might say. Congrats – yes, they’re opening Paris and Rome. But as any young American who’s crossed the pond will know, no grand tour of Europe is complete without a pitstop (just enough time to inhale) in Amsterdam.
Boiler Room Bar
Generator Amsterdam will take over a gorgeous, grand brick building near the Oosterpark (15 minutes from Dam Square), which was built in 1917 as a university building (first science, then zoology). But they’ll top it with two glass-walled floors to squeeze in 566 guests in 168 ensuite twin and quad rooms – plus an all-out lux self-catering apartment that can sleep six.
The project will have the most public areas of any Generator (perfect for, uhh, striking up conversation with other Amsterdam enthusiasts), all beautifully repurposed: a bar in the old lecture hall, a basement dining room and secret bar(!) in the boiler room, a relaxation-area-cum-meeting-room in the library, plus a café with park-facing terrace in the main entrance area.
It’s too early for any more pictures than this, but Generator promises the style will be “characteristic Generator” mixed with Dutch inspiration – no, not spliffs, but tulips, Delft pottery, and those famous never-ending landscapes.
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Having just taken you inside The Hoxton Holborn, opening on September 25, we’re continuing as promised with an update on the international expansion of the brand, which will include Amsterdam, New York, and Paris within the next two years.
First up is The Hoxton Amsterdam, which as we looked at earlier this year will open in what was the Rembrandt Classic Hotel on the city’s Herengracht canal. While our January snap showed guests walking in and out, the hotel has been closed since April for its much-needed renovation to Hoxton standards. Opening should be in 2015.