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On the ever-expanding bandwagon of hip, urban lifestyle brands, Steigenberger Hotels and Resorts is officially getting on the bus with Jaz in the City, opening September 1 in the hipster city of Amsterdam.
This is the third brand for Frankfurt-based Steigenberger Hotel Group (after Steigenberger and InterCityHotel) who are mostly "Hotels made in Germany," with expansion planned in other parts of Europe, Egypt, China and the Middle East. Plus more in Germany.
For the Jaz in the City debut in Amsterdam, expect to be immersed in eternally hip Dutch culture and in particular, the music scene. While the Jaz web site has few renderings at the moment, when you "get down" to it, the overall message is pretty clear. Get down.
We said last week that Amsterdam was having a hotel moment, and the race between two of its biggest arrivals this year, only a few minutes’ walk between them, is officially on. The Hoxton was first with a select few photos of some its very handsome rooms projected for “summer” this year. The W countered with a slew of renderings and a “September” opening.
Both have been withholding reservations so far, but The Hoxton has gone out and put the countdown right on its website, with now less than 50 days until bookings open. In fact, unless our math is way off, reservations should open on April 1. We’ll assume that’s not a joke, and further assume that The Hoxton will open first and at cheaper rates, unless the W pulls a rabbit out of a hat (on the rates front, we don’t think that will ever happen).
It’s rendering time! Having semi-stalked W Amsterdam for well over a year now, with our latest look at the hotel just behind Dam Square showing discreet signage in place, the moment is here: an impression of what will be inside the 238-room hotel.
Take a gander at what is labelled as a Wow Suite above. There’s a lot to look at, but we're digging the 70s Amsterdam vibe, with the corner fireplace, the carpet, the dual-faced sofa, and the yellow / white / grey / black in the modular bookcase. Then there is the circular bed, with what looks like a sheer curtain that can be drawn around it. We’re not sure if that’s actually a balcony or just a ledge for the plants, but given what we’ve seen of the two buildings, we doubt there would be the kind of rooftop views the rendering would suggest. Keep reading for so. Much. More.
Soho House Chicago
Amsterdam has quietly been upping its hotel scene in the past few months.
Recently, we've told you about the upcoming Generator Hotel/Hostel, The Hoxton, two new Sir Hotels, the Hyatt Regency, The W and Element Hotels, and the millennial-friendly Student Hotel. That's in addition to recent notable openings like the Waldorf Astoria Amsterdam (last May) and the Andaz Amsterdam (late 2012.)
And now comes Soho House.
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If you’re expecting jewelry based on that title, we’re sorry for misleading you – we’re talking diamond shapes in the exterior cladding the future Hilton Schiphol Airport gradually takes on as the hotel, right next to its predecessor, is being built.
This video, from the architects behind the 433-room hotel, gives a glimpse of the construction that helps put Hilton front and centre in the European airport hotel game. Due to be completed by the end of the year, you get a sense of the vast atrium (above), which will have daylight stream in through the glass roof.
Here is one suggestion that floated into our inbox: the new Sir Albert Amsterdam, just opened in a former diamond factory next to the city’s Museum Square. Part of Sir Hotels, with each property based on a particular character in a borderline millennial-esque way, the group has a few hotels in Germany (Berlin, Munich, Hamburg) and one in Tel Aviv, Israel. Above a shot of one of the 90 rooms and suites: white walls contrasting with dark floors, furniture, and a shade of brown in the curtains and throw on the bed. The building being a former factory has the advantage of high ceilings and those factory-style windows we love. The vanity you see gives you a hint of where the bathroom is going for its color scheme – check it out below.
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Europe’s busiest airports had a good year last year: citizenM arrived at Paris Roissy – Charles de Gaulle, the first European Element came to Frankfurt, and of course, the shirtless men of Moxy welcomed us at Milan Malpensa. With the last two of those openings courtesy of industry giants Starwood and Marriott, it seems appropriate that the latest news comes from Hilton Hotels, which is reflagging the former Kempinski hotel at Munich airport as the Hilton Munich Airport this month.
With that step, the almost proverbial “airport Hilton” is now available at each of the seven largest European airports (that’s London Heathrow, Frankfurt, Paris CDG, Munich, Amsterdam, Madrid, and Rome). There is more to the change in Munich than a different badge on the front door though, and construction in Amsterdam to replace its dated 1970s hotel is moving along too.
We may have seen some demolition last year at the former children’s hospital in Amsterdam that will become the city’s first Hyatt Regency, but boy did we underestimate how much bulldozing was still to be done.
Before we show you where things are today, above is the end result planned for the 211-room hotel, scheduled for 2016. Take note of the three historic facades on the right (three stories with the white vertical stripes, then the mishmash of windows, then the four stories in darker brick) and check out what that looks like today below.
Talk about our prayers being answered: when we looked at the canvas Hoxton Hotels would be working with for its Amsterdam hotel, we said no one would regret the departure of the awfully bland rooms of the former Rembrandt Classic Hotel.
Not only did a recent walk by the canal-side hotel confirm that gone they are, with the interior stripped down to its bare bones, here are some photos of the seriously good-looking rooms Hoxton will have for us come summer 2015. It’s a very masculine mix of dark herringbone floors, exposed beams, what looks like appropriate Vermeer blue on the walls (like we saw at Waldorf Astoria, further south on the same canal), solid wooden desk, a bit of leather on the chair, and a pop of mustard on the stool. If Hoxton can give us all this at the right price, it may knock out both the Waldorf Astoria and the equally-hyped W Hotel.
Nearly a year has passed since we last walked by the upcoming W Amsterdam, right behind the city’s Dam Square, due to open sometime in the Fall of 2015. We’re glad to report that aside from news about expansion into an additional building (more on that in a second) W Hotels is making lots of progress.
On the left the 1903 Telephone Exchange Building as it was twelve months ago, on the right what it looks like today: a series of windows has been removed (you can just about make out the brick inserted on the right), the all-glass rooftop floor that will house Living Room, restaurant, and bar is clearly visible (go here for a rendering), and of course, the W is proudly displayed on the corner. More photos, including of the KAS Bank Building next door the hotel will spread out to, below.
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The uber-eco friendly Element Amsterdam is wonderfully--or dangerously--close to a shopping mall, but you can still feel good about "going green" while spending some green.
Starwood Hotels & Resorts is bringing two of its design-driven brands to one of Europe’s hippest cities, with Element Amsterdam and W Amsterdam both opening next year. Here’s the latest on these upcoming hotels. Just two more reasons to love Amsterdam.
Just after we learned that Starwood’s footprint in London will be shrinking with The Lanesborough joining Oetker Collection early next year, here is the news that the same is happening an hour’s flight away in Amsterdam: Hotel Pulitzer, currently part of the group’s Luxury Collection, will depart on April 1, 2015.
That raises a few interesting questions given the limitations of the city’s hotel market (practically zero room for new development in its historic centre), recent arrivals and a few upcoming projects (Andaz, Conservatorium, Waldorf Astoria, Hoxton, and Hyatt), and the rumors we hear about other brands eager to get into the city.
While we have a soft spot for the Pulitzer (25 historic canal houses cobbled together in an unbeatable location on one of the city’s main canals, an interior garden, an annual concert held outside on the water, its own canal boat), it could use a refresh of rooms and public spaces. Could we see that happening, after which a big name will swoop in and raise its flag above the front door? Four Seasons Hotel Pulitzer perhaps? (Although we’ve heard whispers of an as-yet unspecified location further south for the Canadian brand).