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Very big news for Accor Hotels today. The company, which holds Sofitel Hotels and other big European hotels under its umbrella, has announced a reorganization of its hotel brands, particularly in the budget spectrum, as well as a new loyalty program name. Once called the A-Club, the program is now going by the name Le Club Accorhotels. (Yes, Accorhotels is one word like that.) Hmm...we liked A-Club better but oh well.
The biggest change is actually happening with the company's ibis hotels. ibis hotels will become a "megabrand" for Accor with all seasons hotels now going by the name, "ibis styles" and with the Etap hotels going by the name, "ibis budget. Accor hopes to finish this new segmentation by early 2013 with a large-scale communication campaign happening in 2012 to let everyone know about the changes.
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Stay at the Sofitel Rio, and you can join the A Club.
When we first heard about the A Club, we wondered whether it was anything like the A-Team. We hoped it had something to do with Bradley Cooper. Alas, the two aren't related. But we couldn't be too bummed because the A Club is actually the new loyalty program for Accor Hotels, and we love hotel loyalty programs just as much as A-Team's pretty Face.
A Club gives you rewards at more than 2,000 hotels worldwide, including the Sofitel brand. For every dollar or Euro spent at a Sofitel a Pullman, a Gallery Novotel, a Suite Novotel, a Mercure and an Adagio hotel, you'll earn two points. You get awarded one point for every dollar or Euro spent at Ibis or All Seasons hotels.
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Accor Hotels in the Asia Pacific are getting ready for a three-day sale--they say there'll be a million rooms in 250 hotels up for grabs at rates discounted by more than 75%. The sale runs from February 24 to 26 and is for stays between April and July.
Right now at the super sale website all you can see is a tantalizing "Coming soon", but we'll be there early on February 24. We're after an Adelaide hotel room in May and we'll let you know what kind of bargain we snag.
The French Hotel chain Accor, which seems to have more brand names than a model's closet, is opening a new 3-star All Seasons outlet in Thailand. The All Seasons Gold Orchid Bangkok is taking room reservations for a week from Saturday on, so this touted opening looks to be real.
Like most Bangkok hotels, this one is a good value, with standard rooms listing for around $50 and junior suites going for $85. This is despite this year's tumble of the U.S. dollar against the Thai baht.
You've got to love the spin on this description from another booking site though: "Strategically located 45 minutes from Suvarnabhumi Airport and 15 minutes from the city...Adjacent to Vibhavadi Rangsit Expressway." So if your strategy is to be far away from everything except traffic, this is your place!