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Our bed at the Novotel BKK
A couple days ago, Portfolio.com published an article that delves into the up-and-coming trend of the 24-hour hotel room. In it, the Starwood "Your24" concept takes center stagethis is when a Starwood elite member choose their own check in time, and gets the room for 24 hours from there. Alas, this isn't a totally new idea, but Starwood is the largest chain to experiment with it worldwide.
The article continues: "And, tellingly, none of Starwood's much larger competitors have matched the Your24 initiative...Not Accor of France, with 4,100 properties worldwide." Here's where we must step in to point out that Accor actually does offer 24-rooms, though we've only experienced it at the Novotel Bangkok Suvarnabhumi Airport.