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A “globe-trotting, design-loving clientele”. A fashion theme. Lots of communal spaces. Uh oh - this can only mean one thing. A hotel tailored to millennials.
Where is the latest city to suffer the indignity? Why, it’s poor, beautiful Florence. The Hotel Garibaldi Blu, which opened last week on Piazza Santa Maria Novella is themed around jeans – yes, jeans – which, actually, originated in Genoa. What that means, basically, is that the palette is blue.
One of the more aloof members of Atlanta staff
Yesterday we introduced you to the Atlanta Hotel in Bangkok and its militant anti-sex tourist policy. The Atlanta is a budget hotel – rooms start from 800THB ($24) and go up to 1950THB ($59). But despite its low prices, it’s run with a rod of iron – it opened in the 1950s and checking in today is like stepping back in time a few decades. And its attention to detail is certainly better than plenty of five star places we’ve stayed in. Why? These 10 reasons why, for starters:
Here a hotel, there a hotel, everywhere a hotel, hotel: The Z Hotels is not letting up on its London expansion. It opened just south of Piccadilly earlier this year, which couldn’t be more central unless you camped out under the neon of Piccadilly Circus itself. It’s heading east, like everyone else, with a hotel in oh-so-fashionable Shoreditch coming next year, but despite its affordable roots, it’s not afraid of a little Marylebone action.
Welcome to Hotel Daniel Vienna, whose roof (on the seventh floor) is entirely given over to bees and their keeper, Dietmar Niessner. Theirs is a room with a view – the Daniel is right next to the Belvedere Palace. No wonder they’ve stayed there for three years.
There are 30 bee colonies in Vienna, five of which are at the Daniel – which means 10,000-20,000 bee guests at the hotel. Right now, they’re still collecting pollen (and will do so until the end of the month), but when we visited in January they were asleep – or “sitting close together to keep warm”, as Mr Niessner told us. Throughout the winter, he comes to give them extra sugar (organic, of course – only the best for the bees of the Daniel). The main harvest is in June-July, and each harvest produces honey with a different taste!
Are you ready to get busy with hotel openings, London? Before the month is out, we’ll have the Beaumont, Mondrian at Sea Containers, and, as first of the pack, you can now check out The Hoxton Holborn in all its east-meets-midtown glory.
We ran over to the hotel on opening day yesterday for a quick wander around its ground floor lobby and restaurants, which we last saw a month ago as raw spaces. Above the entrance, just this side of the divide between the two divergent buildings that make up the hotel. If you’re in the area, there’s a 50% off promotion running at the restaurants until tomorrow, Saturday the 27th. A few more shots below.
The hotel action in London’s Shoreditch is so crazy right now that in the hundred yards between Old Street roundabout and The Montcalm / Virgin Shoreditch, we passed another future hotel without knowing it at the time.
While Montcalm / Virgin is just north of Old Street, and Nobu is five minutes east, on the northwest corner The Z Hotels will open another one of its budget-chic hotels in mixed-use complex The Bower.
The 107-room hotel will sit together with office space, restaurants, and retail outlets. Rooms will be on lower ground (i.e. basement), ground, and three upper floors. Lead-in rooms (probably the ones in the basement) will be without windows. Further up there are Double, Queen, and Accessible rooms. All come with en-suite wet room, 40” flat screen TV, and free WiFi. Opening is at the moment listed as just “2015”; looking at construction status the second half of the year looks most likely to us.
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Having just taken you inside The Hoxton Holborn, opening on September 25, we’re continuing as promised with an update on the international expansion of the brand, which will include Amsterdam, New York, and Paris within the next two years.
First up is The Hoxton Amsterdam, which as we looked at earlier this year will open in what was the Rembrandt Classic Hotel on the city’s Herengracht canal. While our January snap showed guests walking in and out, the hotel has been closed since April for its much-needed renovation to Hoxton standards. Opening should be in 2015.
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Having opened reservations earlier this summer, the Hoxton Holborn is now just a month away from opening, with the official date being September 25. Not only did we hear that directly from the hotel, we also had a chance to step inside and see for ourselves how the east London favorite travels to a midtown environment.
Above a snap from inside a Cosy Room, the third category out of four. While the 174 rooms differ in size (Shoebox, Snug, Cosy, Roomy), all share the same design and features, like the wood-and-leather headboard you see here.
It looks like Holborn will have to settle for one out of two when it comes to new hotels this year: citizenM might have been pushed back to 2015, but The Hoxton Holborn has just opened up reservations from mid-October, still promising a “late summer” arrival for the group’s second London hotel.
A live reservation system comes with a first few renderings of the public spaces (above the suitably vintage-meets-industrial lobby) and a little more information about the hotel’s 174 rooms. Good news first? While small (about 130 sq ft), we can see entry-level “Shoebox” rooms from £79 ($135) – that’s under $150 dollars a night for a central, stylish London hotel. Hurrah!
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We’ve long been fans of budget chic hotels and their promise to shake up the hotel game in expensive cities, focusing on stylish rooms and the right amenities at affordable prices. How could we not? But we’re starting to get concerned that those heavily promoted double-digit room rates are becoming just that: good publicity and not much more.
citizenM let us down in New York with nothing under $199 a night, and we hope the 900 rooms its adding across three hotels in London (Tower Hill, Holborn, and Shoreditch) will bring rates down to around £100 ($167), because its current Bankside hotel runs closer to the £200 ($335) mark most of the time.
Equally, The Z Hotels is expanding from its current Soho and Victoria locations to a third London property just south of Piccadilly, opening in June with 122 rooms on Orange Street. A quick browse through the online reservations system gives us rates starting from £185 ($311) for an “Inside Room” without windows in the first months, which is a pretty hefty £100 above the “from just £85 ($143) a night” highlighted on its website. Add a window and you’re looking at £220 ($370), unless you’re willing to book a non-cancellable rate. We’re not entirely sure whether nearly $400 a night for a room that is a squeezy 129 sq ft fits with an “ethos of affordable luxury”.
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Rosewood London may have dominated headlines for the past six months as the new kid on the block in Holborn (sorry Boris, we’re still not down with calling it ‘Midtown’), but this year should see two new hotels opening in the same area, albeit in a very different segment: citizenM and Hoxton, both representing the much appreciated wave of stylish but affordable options that most cities need more of.
It’s also seconds for both when it comes to the British capital: citizenM Bankside is a twenty-minute walk across the river, and Hoxton Shoreditch has been doing its things just east of the Old Street roundabout for eight years. We walked past both hotels to check out what the buildings are like and how construction is coming along.
Looks like those expansion plans of Hoxton Hotels are indeed taking shape: only yesterday we looked at a potential opening in New York, and Amsterdam is in the works too. Before those we'll first get a sibling in home city London, opening May next year in Holborn. Among the good news is that affordability will continue to be part of the brand’s key attraction, with rooms starting from £69 ($110) a night. We presume that the £1 flash sales will pop up here as well.
The Hoxton Holborn will have 174 rooms in a Grade-II listed building in three categories: comfy, cosy and tiny. We don’t have exact square footage yet, but those labels tell you enough on what to expect in the space department. Each will have a black-and-white en-suite bathroom, and free WiFi and a complimentary breakfast bag of granola, yoghurt, banana, and orange juice is thrown in. Public spaces will be managed by the Soho House group, with both a Hoxton Grill and Chicken Shop planned.
With new hotels both in London and elsewhere, the original Hoxton needs to keep up, so a refurbishment of guestrooms is underway – we’ll have more for you on that soon.
[Photo: Hoxton Hotels]