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Very big news for Accor Hotels today. The company, which holds Sofitel Hotels and other big European hotels under its umbrella, has announced a reorganization of its hotel brands, particularly in the budget spectrum, as well as a new loyalty program name. Once called the A-Club, the program is now going by the name Le Club Accorhotels. (Yes, Accorhotels is one word like that.) Hmm...we liked A-Club better but oh well.
The biggest change is actually happening with the company's ibis hotels. ibis hotels will become a "megabrand" for Accor with all seasons hotels now going by the name, "ibis styles" and with the Etap hotels going by the name, "ibis budget. Accor hopes to finish this new segmentation by early 2013 with a large-scale communication campaign happening in 2012 to let everyone know about the changes.
Hotel Booking Sites / Hipmunk / Novotel Hotels / A Club / Accor Hotels / Airport Hotels / Zurich Hotels / → All Tags
Do you use Hipmunk.com? All the cool people do. And by "cool people," we mean us, because we just had a resounding success with our first hotel booking on the travel search website. Hipmunk recently began as another way to search for affordable airfare, but their creative methods of doing so caught our attention quickly. Even more recently, they've added a hotel search option to the site, where their smiling chipmunk mascot is all about finding you a hotel stay by "ecstasy," or price combined with location and ranking.
Ours was not an easy challenge. Find us a cheap hotel nearby the airport in Zurich, Switzerland. Zurichnay, all of Switzerlandis one of the notoriously highest priced vacations you can take. 5-star hotels average $1000 per night. Crappy 3-stars hover around $250 per night, and there's a chance they won't even have WiFi or a flatscreen TV. Nonetheless, our fingers were crossed. We wanted under $150 and nice.
Hotel Loyalty Programs / A Club / Accor Hotels / Sofitel Hotels / Novotel Hotels / Mercure Hotels / Ibis Hotels / All Seasons Hotels / → All Tags
Stay at the Sofitel Rio, and you can join the A Club.
When we first heard about the A Club, we wondered whether it was anything like the A-Team. We hoped it had something to do with Bradley Cooper. Alas, the two aren't related. But we couldn't be too bummed because the A Club is actually the new loyalty program for Accor Hotels, and we love hotel loyalty programs just as much as A-Team's pretty Face.
A Club gives you rewards at more than 2,000 hotels worldwide, including the Sofitel brand. For every dollar or Euro spent at a Sofitel a Pullman, a Gallery Novotel, a Suite Novotel, a Mercure and an Adagio hotel, you'll earn two points. You get awarded one point for every dollar or Euro spent at Ibis or All Seasons hotels.