Tag: 2009 Brand Expansion ReportView All Tags
2009 Brand Expansion Report / Hotel Brands / Industry News / Aloft Hotels / Element Hotels / Hotel Indigo / Andaz Hotels / Edition Hotels / Barry Sternlicht / NYLO Hotels / → All Tags
It's no secret that the economy has had a massive impact on the hotel industry. Hotel openings have been delayed; construction has been halted on properties in development; jobs have been lost; room rates have been slashed but the last several years also saw a boom in the introduction of new brands and a handful of entirely new, supposedly game-changing segments (the "budget chic" pack, for example).
Naturally, with the introduction of each new brand came a wave of hype and some big, big expansion plans and then came the recession. Needless to say, those big plans changed.
Here's a look at the current state of some of those newer brands a progress report, if you will that outlines how many properties each brand had planned on when the concept was introduced, how many properties they've actually opened as of mid-2009, and, of course, how they're faring out there in the cold, brutal world.