Tag: 2009 Brand Expansion Report

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Brands Born in the Recession: Where Are They Now?

June 22, 2009 at 1:16 PM | by | Comments (4)

It's no secret that the economy has had a massive impact on the hotel industry. Hotel openings have been delayed; construction has been halted on properties in development; jobs have been lost; room rates have been slashed — but the last several years also saw a boom in the introduction of new brands and a handful of entirely new, supposedly game-changing segments (the "budget chic" pack, for example).

Naturally, with the introduction of each new brand came a wave of hype and some big, big expansion plans — and then came the recession. Needless to say, those big plans changed.

Here's a look at the current state of some of those newer brands — a progress report, if you will — that outlines how many properties each brand had planned on when the concept was introduced, how many properties they've actually opened as of mid-2009, and, of course, how they're faring out there in the cold, brutal world.

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