Are Hotel Wristbands Something That Hotels Should Be Investing In?
The newly-opened EVEN Hotel in Norwalk, Connecticut
The development of the EVEN Hotels brand has been an interesting thing to watch as it attempts to appeal to travelers, presumably of the business variety, who want to stay in shape while on the road. And it's introduced some ideas and concepts that are sure to keep even casually health-conscious people thinking fitness, including "in-room training zones" and an in-house restaurant concept that makes it easy to make good decisions.
Obviously, the idea is to attract active guests. Which is why we're curious to hear your thoughts on the brand's latest guest service offering: Waterproof wristbands that act as the room key and a form of cashless currency.
According to a press release, the wristbands will reflect the "new, wellness-oriented hotel brand's efforts to appeal to particularly active guests." They cost $8, but can be kept and reused on a future stay. The wristbands can even be customized with a company logo.
Hmmm... guess that takes the "presumably" out of the above statement about EVEN Hotels going after business travelers. It's convenience for repeat guests that is for sale here, and there's probably a small underlying assumption that active guests are likely to rock an athletic-type wristband.
Rooms at Even Hotels are filled with workout gear.
Yet, it's hard for this writer to imagine that I would ever want to pay a hotel $8 to wear its wristband, and it's hard to understand why a wristband would be developed in the place of, say, a mobile app that provided the same services. Okay, not everyone has a smart phone, but we're thinking there are more smartphone users than people who would be willing to wear a hotel's wristband around town.
Given all the investment EVEN Hotels has made into formulating this extremely focused brand, we're curious as to whether this decision was a smart one. But let's take the question more broadly. Is this technology something that the hotel industry should be entertaining? Are hotel wristbands something that you would actually wear? Answer our informal poll in comments below!
A) Yes, I'd wear it for the perks, but only if it was free.
B) Yes, I love the idea of a wristband as a room key and would be willing to pay for it.
C)No, but mostly because keyless entry and cashless payments aren't enough motivation.
D)No, I wouldn't be caught dead wearing one, regardless of the perks.
[Photo: PDC Bands and Even Hotels/Facebook]