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Prepare To Feel Old: The New Laura Ashley Hotel Is Really Swish

August 6, 2014 at 9:25 AM | by | Comments (0)

What was the moment you realized you’d grown old? Walking through the door of your first house? Gazing into the eyes of your first child? Realising you can’t drink on a school night without being overcome by work shame the next day?

For us, it happened today, when we looked at the photos of the new Laura Ashley hotel in Lake Windermere – The Belsfield, which opened last week – and said, “ooh nice, wanna go there.”

Laura Ashley: the middle class bête noir of our 1980s childhood. The Lake District: the middle class, middle aged holiday destination for ruddy-faced people whose idea of excitement is nibbling on a square of Kendal mint cake while perched halfway up a fell. OMG. When did we get so old?

Having said that, FOMO and all that means we’re already making plans to visit, for the funky glass-walled atrium, the views (25 of the 62 rooms are lake view), the sauna, and of course, the Laura Ashley décor.

They’ve come up trumps with this: modern, slate-walled bathrooms mixed up with claw-foot bath tubs, flatscreen TVs and bright, poppy colors matched with velvet sofas (a nod to velvet hairbands?), and – what surely would have been a cardinal sin back in 1980s Laura Ashley land – clashing prints (floral curtains with striped walls, stripy chairs with pinstriped carpets and neoclassical columns, that kind of thing). In short, it might be a bit too jolly hockey sticks for your house, but it’s exactly what you want from a country house retreat. Rooms start at an entirely reasonable £126.

The best bit? Everything’s for sale, so if you really can’t live without those fuschia rambling rose print curtains, just take ‘em home. Because YOLO.

Now excuse us while we rush to establish a pension plan and stock up on glucosamine for our joints.

[Photos: Laura Ashley blog]

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