The Hotel Zoo has been welcoming guests since 1911. It was originally built in 1891 as an elegant Berlin residence, evidenced by the intricate carvings on the exterior walls and the noticeably tall windows- a plus for any hotel. According to a well-crafted teaser by Design Hotels, Hotel Zoo was the place to stay for red carpet guests during the Berlin International Film Festivals, reportedly hosting Hollywood A-listers such as Grace Kelly and Sophia Loren.
The present owners of Hotel Zoo have been eager to recreate the glamour and essence of 1920s Berlin, and where better to find designers for that task than in Hollywood. LA based Powerstrip Studio has been working ever so secretly to transform the hotel for a new generation of glam seekers. Emmy nominated for art direction, principals Dayna Lee and Ted Berner profess to use their “full screen approach” to the design of hotels, including furniture, graphics, accessories, even the dining experience. That's art direction for ya.
At present we can share that there will be 145 rooms and suites, living room lobby, restaurant and bar, and some great city views from the rooftop.
In search of clues to the design, we checked the website of Powerstrip Studio and noticed something mysterious in their project list. Some of the firm’s other hotel projects - that are actually identified - include W Los Angeles, W New Orleans, and Hotel Derek in Houston. Interestingly, there is this one unnamed “luxury hotel in Nashville.” Hmmm, could this be the upcoming Virgin Hotel perhaps?
Design Hotels' press release indicates an October opening, however reservations via Hotel Zoo's website commence in early November; rates from €130
[Photo: Powerstrip Studio]