From imaginatively appointed guestrooms and animated lobbies accented by coffee shops and bars, to locally-inspired art collections, Graduate Hotels will offer a hand-crafted experience. Itís a place where smart never goes out of style.
Graduate Hotelís public spaces will establish each property as a community living room, making each location a place where campus and community thrive together. With their collective backgrounds and passion for this brand, the team behind the Graduate did their homework and are creating a truly authentic experience and atmosphere highlighting what each of these unique towns has to offer.
Graduate Hotels will be opening in secondary markets across America, typically near college campuses. Already on their website, they've listed locations such as Tempe, Ariz; Athens, Georgia; and Charlottesville, Virginia. Graduate Tempe will actually open across from Arizona State University in October as will Graduate Athens at the University of Georgia.
We're actually totally onboard with this idea of having a stylish, almost-boutique hotel brand open near college campuses, rather than the usual boring, overly corporate, budget brands. And the Graduate Hotels have some serious money behind them from AJ Capital Partners, who according to the Wall Street Journal has lined up about $500 million to open 20 Graduate Hotels over the next five years. Damn.
But as a member of the Graduate's target demographic--35-45-years-old--there is no way you can get me to relive my college days. Granted, Graduate hotel rooms will thankfully not look like my old college dorm room which had Dave Matthews posters above the bunk beds, fans on full blast during hot late summer days and various plastic crates holding CDs and VHS tapes, but the model room shown on the WSJ article does not do it for me.
Is it too late for the Graduates to go back to school and rethink those pattern choices? And maybe that paining of the red beer pong cup?
Here are some more photos from the Graduate Athens, the Graduate Madison and the Graduate Tempe, in that order:
[Photos: Graduate Hotels/WSJ.com]