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Virgin Hotels are Spreading Rumors...About Virgin Hotels

August 26, 2014 at 12:19 PM | by | Comments (0)

At long last, Virgin Hotels are getting ready to strip down for guests.

Since 2011, we've been not so patiently awaiting the opening of the Virgin Hotel Chicago, which will be the first hotel for the brand. Making the wait more frustrating, aside from the repeated opening delays, is that we're still rather in the dark about what the Virgin Hotel concept is about.

We did learn 6 important things about the Virgin brand this past spring and about their 6 F&B concepts in Chicago, but largely, we've just been speculating as to what will be inside the Virgin Hotel. In true tease fashion, Virgin wants us to keep guessing.

Today, Sir Richard Branson himself is spreading rumors about the Virgin Hotel and wants you to spread some of your own too.

The Branson-sanctioned rumor-mongering is all part of a gimmick to drum up attention for the Virgin Chicago property as well as give fans an opportunity to win a two-night stay at the hotel. Here's how it works:

Branson has shared some Virgin rumors here in this video including one that says he personally tucks in every guest at night and that the hairdryers have a "beard setting."

You can submit your own Virgin rumors over the next five weeks by tweeting here on the Virgin Hotels website. Be sure to hashtag this entry with #virginrumors. Whoever submits the best rumor will be win the two night stay at Virgin Hotels, plus airfare and transport to the hotel's opening party. A rep for Virgin also cryptically said the "rumors will play out on the streets of Chicago this week" so we'll be sure to report on that as we see them.

Alas, there's no hint as to when the actual hotel opening will be but if the contest is running for five weeks, then we know the hotel won't be open before then. Ooo, did we just come up with our own entry for #virginrumors? Indeed we have.

Another sign Virgin Hotels is getting closer to opening? You can follow them now on Facebook, Twitter and Instagram.

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