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Another Day, Another Hyatt Hotel In New York: This Time in Herald Square

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  Site Where: 30- 32 West 31st Street [map], New York, NY, United States, 10001
August 12, 2014 at 4:04 PM | by | ()

The rooftop lounge of the Hyatt Herald Square New York offers a memorable historical perspective of Manhattan, worth the price of admission - or your cocktail

Hot on the heels of the newly opened Park Hyatt New York, work is well under way on another Hyatt branded hotel, due to open this October--the Hyatt Herald Square New York .

The Hyatt Herald Square New York has moved into the former Holiday Inn on West 31st Street, a tall, slender, 20-story building completed in 2011. Other than changing the sign on the door, the reported $6 million renovation is concentrated on the interiors and upgrades to Hyatt Hotels corporate standards. The hot new look that we're seeing so far is credited to local firm VLDG, with Paul Vega leading the process. VLDG is no stranger to Hyatt, having also designed the Hyatt Union Square. Vega's concept for this new Hyatt draws inspiration from the surrounding fashion industry and Herald Square’s publishing heritage. These are great subjects for hotel designs, especially when combined under one roof.

The interiors are looking good, featuring the warmth of natural woods, select implosions of color, and another great hotel wingback chair we haven't seen before and must add to our special photo gallery

Hyatt wants you to feel at home, and the Den really does have a comfortable vibe to it - not to mention a nicely stocked bar

There will be themed social gathering spaces such as the Den and Espresso Bar, designed to chill out, dine in, or meet informally. The Market will offer grab-and-go food and snacks. Oh yes, there is a rooftop bar and lounge, Up on 20, providing “signature-infused vodkas,” communal style dining, and unparalleled views of iconic city sights. We hear that a lot. Speaking of signature-infused vodkas, check out our special series on Hotel Cocktails, ongoing through next week.

The hotel's 122 rooms shown in the renderings above will be outfitted, so to speak, with references to fashion. Works for us. Taking a wild guess, this might be reflected in the plaid seating and shaggy throw pillow? Guest room amenities will feature an adjustable work table, refrigerator (yes!,) and Wi-Fi which we presume by omission, is not free.

Hyatt's web site indicates rooms can be booked now for stays starting November 1st – just in time for the Macy’s Thanksgiving Day Parade and Black Friday. Comfortable shoes and paid off credit cards are recommended.

Rates from $375

[Renderings: Hyatt Herald Square]

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