Starwood Is Bringing Element to London, Together with More Aloft
We knew Starwood had big plans for its health-oriented, eco-conscious Element Hotels brand, with Frankfurt Airport getting the first European outpost on a list that ranges from Flushing, Queens to Muscat, Oman.
With Frankfurt opening less than two months from now (September 1, to be exact) comes the news that London will have its very own Element as well, opening in a Boston-esque dual-brand development with an Aloft Hotel in 2017 at the Tobacco Dock area in Wapping, East London. It will be the second Aloft hotel for the city, after Aloft London ExCel further east.
Element London Tobacco Dock (the darker brown building on the right above) will have 77 studios, one-bedroom, and two-bedroom suites with kitchens, modular furniture, desks with open shelving, bathrooms with rain showers and dual-flush toilets. We’re hoping the free breakfasts, WiFi, and 24-hour fitness center will make an appearance as well.
Next door (the lighter brown portion), there will be 251 rooms inside Aloft London Tobacco Dock with platform beds and bathrooms with W Bliss toiletries. Expect an XYZ bar, a Re:fuel deli, and Re:charge fitness center.
Rates are difficult to guess this far off, but could we hope for just over £100 ($172) a night for Aloft and £150 ($257) for Element? We’ll see.
[Rendering: Starwood Hotels]