It’ll be called Soho Farmhouse, and it’ll be a new-build hotel (on the site of a current farm) near Great Tew, in Oxforshire (20 miles north of the dreaming spires). According to the plans, which have been approved, the development will consist of 30 “guest cabins”, a gym, two yoga and pilates studios, and two pools, inside and out. The Times adds that the cabins will be timber, and that there will be a bar, restaurant, farm shop, tennis courts and “boathouse” pool area, too. Soho House has shared a rendering on Twitter of that boathouse area, calling it an “indoor-outdoor infinity pool, set within a lake.”
They also tweeted a plan of the site. By the looks of it, it’s going to be a huge estate, with a central complex housing the public areas, and cabins spread out around the grounds. Sounds heavenly.
No hint of a timeline yet, but since they need to demolish the farm and build from scratch, it’ll be a while. We’ll keep busy by fantasizing about unlimited full-size bottles of Cowshed toiletries.
[Renderings: Soho House Twitter]