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Hilton to Let HHonors Guests Select Specific Rooms Through New Check-In App

July 28, 2014 at 2:10 PM | by | Comment (1)

Here's just another reason why it pays to become a member of a hotel's loyalty program--access to cool technology that will make checking in a smooth transition after a long day of travel. Or so we hope.

Hilton Hotels has announced a new update to its HHonors app that will allow guess to select their own rooms, right down to the floor and room number. By the end of the year, this app function, along with digital check-in, will be in place at all 4,000 Hilton Hotels worldwide. Here's how it works:

1. Book a room directly with Hilton Hotels.

2. Sign into HHonors app: Starting at 6am the day before your booked stay, you can sign into your HHonors account from your phone, tablet or computer to do the check-in process. You can even select which time you will be arriving.

3. Find a room you want, and select it: Here is where you will see floor plan maps and photos of the rooms.

4. Add in other requests: After you've picked your room, you can put in other requests for amenities or services or even purchase an upgrade.

Hilton plans on rolling out the app in several stages. By the end of the summer, you'll be able to use the app at the following Hilton brands in the U.S.: Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, Hilton Garden Inn, Homewood Suites and Home2 Suites.

Doubletree by Hilton and Embassy Suites will get the function aded in the fall and by the end of the year, room selection will be available for more than 650,000 Hilton Hotel rooms worldwide.

Beyond that, Hilton says they will also introduce keyless entry in their hotel rooms by the end of 2016. This means HHonors members will be able to use their smartphones as room keys, something that rival Marriott Hotels have been aggressively working on as has mobile booking app, HotelTonight.

We'll be testing this feature out on our hotel travels soon but if you've already done it, let us know in comments below how it went!

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Great Business Application for undefined Guest

This looks like a great auto-entry application for business travellers looking to get into their room asap and crash out for the night. Looks like this will be the future of hotel check-ins so the Front Desk foot print should be getting smaller and smaller. For a bulk hotel, 200+ rooms this looks like a great application & great way to add to ancillary sales revenue by having good upgrades available- champagne in room, etc.

For a hotel that wants to define itself by personal service, they should add a GPS feature so that Staff knows when a VIP or guest has arrived on property to give them the attention that they may need.

I could see the Front Desk being just a small desk and having Executive Floors or suites increase to deliver that extra service.

 

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