If this is indeed according to new Hilton design guidelines, it’s worked for us: we probably wouldn’t have said the above was a Hilton hotel lobby. The design should have a greater focus on the building’s surrounding context, which here means an “industrial approach”, with in the guestrooms a “light-hearted amusing comment on the urban environment”, which includes “using the fox as a prime example”.
We can’t discern any foxes in the renderings, but they would be appropriate – we know this area of town well, and it really isn’t that uncommon to see foxes here (or in other parts of central London, to be honest).
These two renderings of what we assume are the restaurant and bar do look pretty great, with exposed brick, warehouse-style glass partitions, and an interesting metal structure overhead.
There will be a coffee shop on the ground floor, conference facilities with a ballroom that can hold up to 750 people, and a leisure club with, perhaps unexpectedly, a swimming pool.
The hotel hasn’t made it onto the Hilton website quite yet, but the addition of the Bankside hotel would take the number of Hiltons in central London to 16, its location almost equidistant to nearest siblings Hilton at Tower Bridge and the Waldorf Hilton on Aldwych.
[Renderings: Dexter Moren Associates]