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Along the Water, The Aloft Miami Beach is Slowly Coming Together

Go To The Hotel's Web 
  Site Where: 2360 Collins Avenue [map], Miami Beach, FL, United States, 33140
July 22, 2014 at 10:30 AM | by | Comments (0)

Our Miami Beach tipster has returned with some new shots of the upcoming Aloft Hotel in Miami Beach on way north Collins Avenue.

The latest Starwood hotel to hit Miami won't open until March 19, 2015 and judging by the pictures, we're even a little skeptical of that date. Yet it is interesting to see how Aloft is updating the old Motel Arkana, keeping much of the motel's existing structure but also adding another tower adjacent to the lot. (See the rendering on the Aloft Miami Beach website to get a better idea of how it will look.)

We love the fun and retro quotient of the Aloft brand which will fit in perfectly in the Arkana portion of the building. And of course, we'd book it simply because of the free WiFi. But we're skeptical of how affordable the prices will actually be since we've found Alofts in big cities go for well over $200 a night.

True, the rates will be cheaper than the W South Beach, which is two blocks away, and cheaper than the upcoming 1 Hotel South Beach, which is located across the street. But we just don't expect it to be all that affordable. At least not in season.

Already, Aloft has two other Miami-area hotels open--one in Doral and one in Lower Brickell, where we found rates for next weekend for just $125 a night. Gotta love the off season for that.

[Photos: Our special Miami Beach tipster]

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