/ / / / / /

You'd Best Be Off The Booze When Visiting Andy Murray's Scottish Hotel

July 1, 2014 at 8:56 AM | by | ()

Shhh, if we concentrate on the food, they won't notice the price of the wine

This had better not be a dastardly plan to put Andy Murray off his game at Wimbledon. The Daily Mail (for who else would criticize a national hero at such a critical time?) that Murray’s hotel in Stirling, Scotland, which opened in April, is overcharging guests on the booze. And we mean overcharging.

For instance, a bottle of Chateau Lafite-Rothschild Pauillac costs £1800 ($3078) at The Cromlix. What’s that, you say? You gotta pay for top quality? Not when the Berkeley charges a mere £990 ($1694) for a bottle of the same. And London overheads sure ain’t the same as Stirling ones.

A bottle of Pol Roger Cuvee Winston Churchill 2000, meanwhile, costs £425 at the Cromlix, but £275 at the even more famous Gleneagles, 14 miles down the road.

It’s hard, of course, to get worked up about mark-ups on wine that we’ll never be able to afford to drink, but we guess it’s the principle of the matter. According to a local wine expert, Rose Murray Brown, the higher charges are because the wine comes sprinkled with stardust. She told the Mail:

I think that they seem to be majoring on the fact that some of the wines have been personally selected by Albert and Michel Roux. So you are clearly paying for celebrity endorsement and celebrity association for buying from a list offered in a Roux establishment owned by Andy Murray…

I bet the Cromlix staff salaries don't have the same celebrity mark-up.

No, but on the plus side, at least the tips will be bigger? In the meantime, the Cromlix points out that its cheapest bottle starts at £24. We’ll stick with that, thanks.

[Photo: Cromlix Hotel]

Archived Comments: