At $19 a cocktail, you're definitely paying a premium for the novelty and intense preparation that goes into each drink. Yet because the whole idea is so out of left field, we think it's worth splurging for one.
Going through the process of smelling the perfumes and seeing how that translates into a drink is something we found entertaining, and at the end of the day, being able to use your nose and eyes when picking a drink did help us feel more confident in our selection. We knew what it would taste like based on the ingredients, and, thanks to the perfume, we also knew what it would smell like.
It's safe to say that Fragrances has the "unique" aspect down, and Heissen hopes the place will become a local hotspot. But there are a number of big question marks surrounding its potential success. We wonder if anyone will stick around for more than one drink given the high price, and we also wonder how the venue will be able to deal with crowds. As mentioned, the menu is physical - aka, on display in the corner of the room - and we could see how it might get a little tight if you have a bunch of people all trying to smell each perfume at the same time. Because of that, it runs the risk of becoming a one-and-done type of place.
Does that mean the concept is doomed? Of course not. It has the chance to be perfect in terms of hotel guests, but whether it ends up being a crowd pleaser amongst the locals remains to be seen.
Pop in on your next visit to Berlin to check it out, and if you want to spend the night, rates at the Ritz start at $260/night.
[Photos: Fragrances Bar]