This may sound sexy and tantalizing but we've actually heard it all before when other collections from different companies were launched. Also, we're having a hard time getting it up for the initial hotels that have joined the collection: SLS Las Vegas; The Hotel Alex Johnson in Rapid City, South Dakota; The Franklin Hotel in Chapel Hill, North Carolina; and The Sam Houston Hotel in Houston. Ok, we take that back--we are excited about SLS Las Vegas but we're struggling to smile about the others right now.
Not to mention, is anyone else astounded at how similar the logo is to the one for Edition Hotels?
But if you're a Hilton Honors member, you can at least use and earn points at these new properties. More are expected to be added in the near future, including a brand-new hotel which will open in Portland, Oregon in 2016.
And maybe all hope is not lost. Our colleagues at Conde Nast Traveler report that another "unique concept" from Hilton is expected to be announced later this year. Fingers crossed it's not another collection.