/ / / / /

One Design Firm Gathers Up 4 South Beach Hotels For A Little (Design) Group Therapy

June 24, 2014 at 4:31 PM | by | Comments (0)

South Beach's famous, and occasionally infamous, Collins Avenue is known for both for its VIP residents and wild parties as it is for its Art Deco architecture. And for those of us who love to travel or party, or both, we are really fortunate that most of these historic gems are hotels, as they were originally intended.

Now, four such historic hotels on Collins Avenue are presently being restored and expanded under the watch of a single design firm. It's kind of like design group therapy, with each hotel having a fresh new outlook when the works are completed in 2015.

Miami-based ADD Inc., an award-winning architectural and interior design firm, will take on the role of restoring the four hotels. Some of their other Miami hotel projects include the Gale South Beach and Shelbourne South Beach.

Here's a brief round-up of the four hotels that are getting some extra special attention.

1. The Berkeley Shore Hotel - 1610 Collins Avenue

The Berkeley Shore Hotel has been overlooking the South Beach shoreline since 1940. It was designed by Art Deco architect Albert Anis, who was quite busy pushing lead to paper with over a dozen hotels in the Miami area. The Berkeley's original 64 rooms, along with the dining facilities and roof decks will be fully renovated. More substantially, a new 10-story tower will be built, adding another 33 rooms and a rooftop pool.


This rendering shows the original hotel, which is quite small compared to the new tower planned right behind it.


This hotel already has a pretty colorful personality, and we hope these details stay in the plan.

2. Haddon Hall Hotel - 1500 Collins Avenue

Haddon Hall, looking nothing like the one in England, was designed by architect L. Murray Dixon, another great Art Deco enthusiast who contributed many hotels on Collins Avenue and Ocean Drive. The 123-room Haddon Hall building is a registered National Landmark and is located within Miami’s Beach’s Art Deco District.

The hotel building and an adjacent apartment building (Compton Apartments) date to the 1940s and will be renovated, as will a third building from the 1970s. The project will include some newly built amenities such as courtyard with indoor/outdoor restaurant, library, bar, and gym. You know, all the good stuff.


ADD's rendering for Haddon Hall shows that most of the historic elements we can see from the street will remain. We like that.


This lovely statue and fountain date to the 1920s and will continue to greet guests to Haddon Hall.

3. Aloft South Beach - 2360 Collins Avenue

This project has somewhat of a split personality, comprised of a classic 1950s motel--Motel Ankara-- to which a brand new 8-story tower will be attached, collectively debuting as Aloft South Beach. There will be a total of 235 guest rooms, perfect for South Beach gatherings, featuring Aloft-friendly materials such as concrete, maple or similar hardwoods, and the colors of the oceanside climate. The new Aloft will have all of the basic beach hotel requirements--a rooftop pool and bar lounge, and fitness center.

The rooftop will have a uniquely added architectural element that fuses the sweeping line of Aloft’s logo with Motel Ankara’s historic signage. Can't see it yet but it sounds good.


If you compare this rendering of the new Aloft South Beach with the vintage photo below, there are simialities to the sharp angular features of the Motel Ankara.


This is classic 1950s motel architecture and was likely replicated in other cities. Las Vegas comes to mind.

4. The San Juan Hotel - 1680 Collins Avenue

The San Juan Hotel was built in 1948, designed by architect Henry Hohauser, whose style leans more towards Post War modernism with nautical influences of neighboring Puerto Rico. The 76 guest rooms, public spaces and the exterior façade, will all be renovated. Renderings are not yet available.

[Renderings: ADD Inc; Haddon Hall and Berkeley Shore photos by the respective hotels; vintage Motel Ankara photo by exmiami.org]

Comments (0)

Post a Comment

Join the conversation!

Not a member? .