THE ALGONQUIN: It's over a 100 years old with much historic significance, (Dorothy Parker's famed Round Table group met here), but The Algonquin recently got a modern makeover of its rooms, adding amenities like pillow-top mattresses, back-lit make-up mirrors and extra outlets. There are flashier boutique hotels in the area but The Algonquin has the most soul. And Matilda the Cat!
Room Rate: $350 a night.
Address: 59 West 44th Street between Fifth and Sixth.
ANDAZ FIFTH AVENUE: Technically, not in Times Square but rather two blocks away yet that’s exactly why we like it—so you can retreat to the simplistic yet comfy rooms when you’ve had enough of the tourist madness. Along with WiFi, snacks and drinks from the minibar are complimentary. For wet n' wild fun, book the Splash Suite with its free-standing, deep soaking tub.
Room Rate: $405 a night.
Address: 485 5th Avenue at 41st St.
THE NOVOTEL : When you stay here, there’s no reason not to schedule every meeting at the hotel’s futuristic Supernova Bar which has jaw-dropping views of Times Square. In the rooms, there's a giant workspace and a 46" LCD TV. Just remember to join the Accor Hotels loyalty program, Le Club, to get free WiFi.
Room Rate: $325 a night.
Address: 226 West 52nd Street
CITIZENM: The rooms are way tight but the cool technology--self service check-in, tablet room controls, digital artwork--make up for it. Besides, most Citizens can be found hanging out in the lobby downstairs or upstairs on the rooft at the Cloud Bar. Bookworms will also like the imported Amsterdam bookstore, Mendo, which is incorporated into the lobby.
Room Rate: Around $200 a night.
Address: 218 West 50th Street between 7th and 8th.
[Photos: Novotel; Algonquin; Andaz; Novotel and Karen Gardiner/HotelChatter]