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Amba Hotels Kick Off With Four London Hotels

June 24, 2014 at 8:26 AM | by | ()

We’re slowly starting to see a tiny bit of what new hotel group Glh. will be up to over the next few years, specifically with its luxury brand Clermont Hotels in London and Singapore. The changes Glh. is introducing from its Guoman days don’t end there though, with a second new brand of “contemporary 4-star” hotels called Amba making its entry into the hotel world as well.

Aiming to have nearly 2100 rooms in Europe by 2015 and 30 cities within the UK alone to target, as well as international expansion in China and the US, Amba Hotels has big plans. They start with four London hotels: Marble Arch (previously a Thistle Hotel), Tower Bridge (previously Guoman - above), Charing Cross (previously Guoman) and Buckingham Palace Road (previously the Grosvenor Hotel). The four hotels have another £70 ($120) million in investment coming their way, with Amba Charing Cross (attached to the train station of the same name) opening first under the Amba flag in October.

The Amba website is still light on details, talking about an “environment to refresh and recharge”, which, given that it includes free WiFi everywhere is a step in the right direction for us. Some of the room images on the Guoman site (including the one above from Tower Bridge) talk about rooms that are newly refurbished, so perhaps these are a sign of what’s to come.

All four hotels look to be open during the changes, with a Deluxe Double at the Charing Cross Hotel running at £179 (just over $300) a night on a weekend early July, including breakfast. We’ll keep you posted as more about Amba – and where it’s headed in the world – comes out.

[Photos: Guoman Hotels]

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