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Richard Branson Makes Public Stand Against The Dorchester Collection
Another day, another big name is boycotting the Dorchester Collection Hotels because of the new laws imposed by their owners in Brunei.
Sir Richard Branson tweeted this over the weekend:
That's a very strong statement from a luxury jet-setter like Branson who probably visits Dorchester hotels across Europe and in Beverly Hills on the regular. And we're glad he's done it. Expect more big names to follow Branson's lead.
Meanwhile, the city of Beverly Hills is actually working on a resolution condemning the government of Brunei and forcing them to "divest itself of the Beverly Hills Hotel." The council will meet tomorrow evening to officially vote on the resolution.
Given that the Dorchester Collection hoped to have 15 hotels in its portfolio by next year (they currently have 10), we can only wonder how this boycott will affect their expansion plans.