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The W Hotels Yoga Truck to Hit the Streets of NYC Next week

May 22, 2014 at 1:33 PM | by | Comments (0)

You know “downward dog.” You know “warrior,” “tree,” and “lotus.” Now here’s a new yoga position for you: “Mime stuck in traffic.”

On Wednesday, May 28, W Hotels will host a roving promotion for its “FIT with Tara Stiles” program. Stiles, a yoga guru with her own burgeoning mini-empire, will truck around town inside a glass box, demonstrating for passerby and easily distracted Manhattan cabbies the in-room poses and workouts she designed for W travelers. (Think: twists for hangover detox, and the hip-opening pigeon pose to put a jetlag-defeating sashay in your step.)

Departing from the W New York at 11 AM, Stiles' glass-encased effort is described by the W as “one part performance art and one part yoga instruction,” and thus finally sheds some light on the meaning of Tilda Swinton’s MoMA show: She was just in shavasana, guys.

Obviously this is a sight you’d want to snap and upload to your social media (caption: WTF?) anyway. But W is also rewarding amateur shutterbugs like so: snap a photo of Stiles or yourself doing a yoga pose in a unique location, then upload it to Instagram (@WHotels) with the hashtag #POSEWHENEVER. You’ll get a chance to win a spot at the “FIT with Tara Stiles” retreat at the W Bali, which includes — who cares, it’s Bali, baby.

To help you cheat, they’ve shared with us the truck’s schedule, below. Even if we don’t make it to Bali, we always appreciate a head-turning promotional idea. If nothing else, it makes for a good neck stretch.

W Yoga Truck Stops on May 28

11:15 AM-- Leave W New York
11:20 AM-- Fairchild Publications
11:45 AM -- Conde Nast
12:10 PM -- Hearst Corporation
12:35 PM -- Columbus Circle
1:00 PM -- W New York - Times Square
1:45 PM -- Central Park South
2:10 PM -- Grand Central
2:35 PM -- Bryant Park Loop
3:00 PM -- New York Public Library
3:25 PM -- Broadway and Spring (SoHo)
3:50 PM -- W New York - Downtown
4:35 PM -- Wall Street
5:00 PM -- Brooklyn Bridge
5:25 PM -- Manhattan Bridge
5:50 PM -- Washington Square Loop
6:15 PM -- Flatiron Building/Madison Square Loop
6:40 PM -- Union Square Loop
7:05 PM -- END at W New York - Union Square

[Photo: W Hotels]

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