Also on the horizon for DB Gyms is a flagship New York location in Chelsea’s Limelight building, former home to the eponymous thumping disco. If you’re unfamiliar, that should tell you everything you need to know about the Barton brand, which made its name by combining fitness centers with nightclub-y environs that appealed as much to glitter-covered, Adonis-like go-go dancers as to your average iron-pumping meathead. (Uh, the Astor Place location has a disco ball-shaped check-in desk!)
This New York Magazine article recalls how the first Barton class was taught by drag artist Joey Arias, and the glittery, celeb-packed parties that Barton’s ex-wife, famously avant-garde club promoter Susanne Bartsch, hosted in the gym over the years.
Boston recently welcomed Barry’s Bootcamp, a West Hollywood-based answer to the Barton brand. Is the Hub big enough for two sexed-up gym bunny playgrounds? (David Barton Gym offers classes like ASSolutely ABBulous, and its current promotional hashtag is #LookBetterNaked.) We eagerly await the wrestling match for our market. Is Jell-O in our diet plan?
[Photos: David Barton Gym/Facebook]