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David Barton Gym Will Sex Up the Boston Park Plaza Hotel

Go To The Hotel's Web 
  Site Where: 50 Park Plaza [map], Boston, MA, United States, 02116
May 21, 2014 at 12:39 PM | by | ()

The nightclub-y gym is setting up shop in Boston.

No one would accuse the Boston Park Plaza Hotel & Towers of being too hip. No tea, no shade — it’s just that the Park Plaza appeals to travelers who want a prime location with an “old school Boston” atmosphere. But clearly the property is looking to edge-up its image.

First came the announcement of a glitzy upcoming steakhouse with a racy name, Strip by Strega. (If you think the meat-sex innuendo isn’t intentional, check out its recent advertisements.)

Now: news that David Barton Gym will open its first Massachusetts location at the hotel. The fitness brand has leased a 19,000-square foot space at the property, though there’s still no firm timeline for the opening. The Boston location one of several upcoming outposts for the gym line.

Also on the horizon for DB Gyms is a flagship New York location in Chelsea’s Limelight building, former home to the eponymous thumping disco. If you’re unfamiliar, that should tell you everything you need to know about the Barton brand, which made its name by combining fitness centers with nightclub-y environs that appealed as much to glitter-covered, Adonis-like go-go dancers as to your average iron-pumping meathead. (Uh, the Astor Place location has a disco ball-shaped check-in desk!)

This New York Magazine article recalls how the first Barton class was taught by drag artist Joey Arias, and the glittery, celeb-packed parties that Barton’s ex-wife, famously avant-garde club promoter Susanne Bartsch, hosted in the gym over the years.

Boston recently welcomed Barry’s Bootcamp, a West Hollywood-based answer to the Barton brand. Is the Hub big enough for two sexed-up gym bunny playgrounds? (David Barton Gym offers classes like ASSolutely ABBulous, and its current promotional hashtag is #LookBetterNaked.) We eagerly await the wrestling match for our market. Is Jell-O in our diet plan?

[Photos: David Barton Gym/Facebook]

Archived Comments:


To be sure, DB is no longer associated with the brand attached to his name.  Tossed, rather easily, by his own investor group.