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The James Pocket Assistant Lets You Do Anything, Talk to Nobody

May 20, 2014 at 4:08 PM | by | ()

Welcome to the brave new world of 2014. Where self-checkout stations at your local pharmacy are the norm, not the exception. Where you can text the restaurant with your dinner reservation. Where essentially every customer service innovation is designed to limit the annoyance that is actual human interaction. Because people, man —always yapping, amirite?

That said, even those of us who appreciate a little flesh-and-blood interfacing can’t deny that technology has its perks. The latest brand making use of it: The James Hotels, which just launched the James Pocket Assistant, a mobile app that basically puts a digital concierge in the palm of your hand.

Need a suggestion for dinner or shopping? The Assistant has a “curated insider’s guide” that maps out noteworthy restaurants, bars, and other attractions. Want to impress the wedding ring-less looker in Room 603 with your knowledge of the elevator art? The app offers a “self-guided art tour” throughout the art collections at James properties in Chicago, Miami and Soho. (Of course, it also covers the obvious basics like room reservations and spa appointments.)

Soon the Pocket Assistant will add new elements like virtual property tours, a partnership with on-call car service Uber, and “Apple iBeacon technology, an indoor positioning system that pinpoints iOS device users’ locations, in order to provide guests with special hotel perks and offers tailored to each location.” Big brother is watching, but at least he knows you need fresh towels.

Users can access the mobile site online by visiting m.jameshotels.mobi or by downloading the Pocket Assistant via the iTunes App Store or Google Play.

[Photo: The James]

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