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Nobu Hotels Is Bringing Sushi to Shoreditch

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  Site Where: 10-50 Willow Street, London, United Kingdom
May 19, 2014 at 8:33 AM | by | ()

Not that there isn’t any sushi to be had in Shoreditch at the moment, but surely the arrival of a Nobu Hotel will take things up a notch in the east London sushi game. While the UK capital had been listed as “coming soon!” for a while now on the website of Nobu hotels, there are finally a few more details available on the hotel due to open in Q1 of 2016 on Willow Street, east of Old Street roundabout and south of Hoxton Square.

We walked by this past weekend, excited by the “currently under construction” status touted in the statement from Nobu Hotels, but all we found was the above, rather forlorn-looking humdrum office block. Given the renderings (see below), we’ll go ahead and assume virtually everything that’s there will be razed to make way for the hotel.

This is a view of the hotel from the same angle, with a small garden (even better visible in the aerial shot below) at its eastern edge, which the building seems to rise up from. The five-story hotel will have 156 rooms, with a triple-height restaurant and bar space accessed from the garden. All food and beverage menus will be developed by Nobu Matsuhisa.

The aerial view shows the hotel wedged in between existing buildings on its narrow lot, a block behind Great Eastern Street.

Looking back from the other side of Willow Street, the building on the left is the back of Hoxton Shoreditch.

Even closer up are the graffiti-filled buildings across the alley on the other side, deserted and hermetically shut on a Saturday. If the existing buildings indeed need to be leveled, and the new hotel built from the ground up, we think first quarter of 2016 will be a tall order, but we’re eager for Nobu Hotels to blow us away. We’d guess rates to start around the £300 ($500) a night when Nobu Shoreditch opens.

[Photos: JasonD for HotelChatter, Renderings: Nobu Hotels]

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