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Suddenly, Perth is So Hot for Hotels Right Now (But Will It Be Affordable?)

Where: Perth, Australia
April 11, 2014 at 12:01 PM | by | Comments (0)

We first talked about the vintage awesomeness of Terrace Hotel and the gaming paradise of Crown and then the luxury of a Ritz-Carlton, but now even more hotel announcements are coming out of Perth. Australia's fourth largest city is surely the newest hot spot for new properties, major renovations and increased service, but all of this may come at a high price.

Room rates in the west coast city are not cheap. On a recent trip with an overnight stop-over in Perth, we searched high and low for an affordable room that wasn't the Bates Motel. Our efforts turned up a room that was close to the airport (we had an early flight) that set us back $250 for the night. The room was basic; the building, prison-like. We weren't impressed and we wondered what was going on with Perth's hotel scene?

Perth has long served as a hub for miners flying in and out to mine-sites deep in Western Australia. Because of this corporate commuter segment, the starting rates at hotels get driven up, leaving the regular consumer longing for cheaper rates or at least a bit "more" from a night's stay amenity-wise, space-wise, etc. On a whole, Perth is in a serious drought for quality and affordable hotels.

But this could change soon.

In 2016, Australia gets their first Aloft and it will call Perth home. Located in the inner-fringe suburb of Rivervale, about halfway between the airport and the city center. The cool, urban-design hotel will offer up a whole lot more in amenities and comfort than comparable hotels in the city. Hopefully, Aloft will keep their rates affordable too.

Hilton is also looking to expand their footprint in the city with its second and third properties. The city already has Hilton Parmelia and by 2016, a DoubleTree will open on the riverfront. Then in 2017, the brand will open their seaside stunner in Fremantle for easy access to some of the greatest beaches in the world.

Continuing with the Starwood family growth, in early 2017 the city will see a new Westin join the ranks of the international hotel chain. The new building will be smack in the middle of the CBD, within walking distance from the iconic Swan River or the shopping districts of Murray and Hay Streets.

These four new properties, coupled with the 2018 arrival of the Ritz, can only mean more options when staying in the city that reminds us of San Diego. While we can't guarantee that the inclusion of RC will drive room rates down, we're hopeful for a bit more for our money.

[Renderings: Starwood and Hilton]

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