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You'll Never Look at Aveda Bathroom Amenities the Same Way Again

April 9, 2014 at 12:40 PM | by | ()

Regardless of whether it's a huge resort or a small inn, bathroom amenities are so commonplace now that we simply expect them to be by the sink in every room. But next time you come across Aveda products at a hotel, don't take them for granted. As it turns out, not all conditioners are easy to come by.

As a male contributor on this site, I sometimes have a hard time understanding all the hype over our stories on toiletry products. Consider me a changed man. On a recent stay at the Inn at Lost Creek in Telluride, I learned that carrying certain brands isn't as easy as just calling up and ordering them.

Aveda, for example, requires properties to complete an application to purchase its products, which includes three pages of environmental analysis. A spokesperson for the company said it all goes back to the green beliefs of its original founder, and that a lot of the questions revolve around the idea of recycling and ecological policies of the hotel. Do you have recycling cans in your lobby? Do you recycle towels? Do you have someone who oversees your recycling programs?

Aside from that, there are also other requirements a hotel must meet to carry Aveda products: It must be "boutique-ish" and not a chain; the room rate must be over $200/night; the property must carry a four-star rating; and it must have over 10-15 rooms. The spokesperson said its hotel clients typically have an average of 30-40 rooms. Aveda also inquires about the hotel's target audience, because it wants to reach people who are likely to purchase the products at retail prices after experiencing them in a hotel.

In short, you probably won't find Aveda in a Disney hotel. Looking at those regulations, it's not rocket science to conclude that Aveda is after guests on the higher-end of the spectrum who seek out small, responsibly run properties. According to the spokesperson, Aveda also avoids chain hotels for supply and demand purposes, since many of the ingredients come from small farms and have limited production capabilities.

We tried to obtain a copy of the application, but Aveda wasn't having that, as the evaluation process is kept pretty close to the chest. Next time you see them in your hotel, you can be sure you've selected a green-thumbed property. And knowing what it took for them to get there, it should make that shower extra sweet.

[Photo: HotelChatter]

Archived Comments:

Not the same Aveda you find in the salon~

For a pro-Aveda article, this does a great job of conveying a very wholesome and exclusive image. However it does ignore a couple misconceptions that elude all but the savviest of travelers. Aveda for hotels is NOT the same Aveda that you find in the salon. The ingredients and the quality are far inferior to the fancy stuff used at high end hair salons.

As I am not entirely familiar with the product I cannot accurately attest to where the product is made, whether it is made in the US or offshore. One has to be very wary these days as many amenity suppliers and distributors are shifting their production offshore to China for cost purposes. This not only poses a possible compromise on quality, but also increases the carbon footprint associated with bringing products halfway around the world.

My advice is to always look for the country of origin, it is mandated to be labelled. In the small chance it isn't listed I would question where it came from and my second piece of advice is to always look for the ingredient listing, not necessarily at it but just for it. If it isn't displayed, perhaps there is something in there you don't want to know about.

You'll Never Look at Aveda Bathroom Amenities the

Is it true that Aveda products cannot be carried in a chain? Th least time I stayed at the Westin Chosun, they carried Aveda products, as did the Renaissance Midtown Atlanta Hotel.


I've purchased Aveda for years in several hotels, as have my group.  The application appears to include nothing more than our checks clearing. Renaissance has a corporate agreement with Marietta for Aveda. Their product is as it would be in the stores but, years ago, Rechelbacher sold the company to Estée Lauder and much of their quality was lost.

Re You'll Never Look at Aveda Bathroom Amenities t

Aveda told us yesterday that they don't supply chain hotels. They may appear in properties that are "linked" via a single owner, but you won't find them in every Westin across the country, for example. We are sure there are exceptions to every rule, but generally, you will find Aveda in small inns.

RE: mariettahospitality

You purchased Aveda products on behalf of a hotel, or as an individual? If it was for a hotel, there was no 3/4-page application to fill out?


Purchased for several hotels, through Marietta.  Filled out a PO and that was about it.

VP Sales & Marketing, Marietta Corp

To set the record straight - all Aveda liquids supplied by Marietta are Made in the USA by Aveda and are exact duplicates of retail product.  Marietta's role allows us to fill our small bottles in Cortland NY and market/distribute Aveda products to the lodging channel per our global licensing agreement with Aveda.  Lodging guests receive the same product sold in salons.  Made in the USA product origin and ingredient lists are clearly marked on all packaging.

Aveda's strong environmental policies will not allow for substandard products.  Our products are Made in the USA in our FDA registered plants at the highest quality standards.  Bottles & caps are produced in Upstate NY allowing for the lowest carbon footprint. Aveda bar soap is produced in our plant located in Olive Branch, MS.  

Aveda does support select chain business.  However, these properties are held to the same high eco-luxury standards as our independent property distribution.  All properties that supply Aveda products are pre-approved by Aveda in advance.  

We sincerely hope that everyone has the chance to experience and enjoy Aveda's products in a comfortable hotel setting.

Great products, no dispensers yet...

In Arizona we carried Aveda products for years in the 105 room Clarendon Hotel and Spa, but felt too guilty about throwing 150,000 half-used plastic bottles into landfills each year where the chemicals eventually leach into our groundwater supply, which is precious to us in the desert.  In 2015 Arizona should become one of the first states to require hotels to use wall-mount dispensers.  There's something else about dispensers:  with dispensers, people take shorter showers (water), use less hot water (energy), can use as little or as much of a product as they want/need, and be able to read the giant labels (guests could barely discern what was inside which Aveda bottle, especially if they wore corrective eyewear), and our insurance is lower since it's estimated that there are less exit/re-entry attempts into showers (less slip and fall), and the little caps and bottles don't get on the tub/shower floor (less slip/fall), and housekeepers can clean rooms more quickly (less labor costs).  Dispensers are the future...

New shampoo shelves

We make and supply hotels and residences both recessed porcelain niches and shower shelves. Always new designs. Mark Daniels shower-shelf.com

Just make sure I have some "d.mn" soap.

Yea I get the marketing behind it. That said most likely I will be carrying my own hair products unless I forget or left it at my last hotel. Just make sure I have some "d.mn" soap. Something that is not going to eat off my flesh would be great or make me smell like a stripper. Body wash in the bath/shower makes me a happy guest. Throw in some lotion to help with dry air cabin from my flight, that's icing on the cake. Nifty wall dispensers put in thoughtful places earn bonus points in my book. Look, bath amenities in a lot of properties are getting like the paper marketing tents and pamphlets confettied all over my room most likely pushed aside or thrown into a desk drawer for the remainder of my stay. Now things like make-up remover sheets and quality "Cotton swabs" are always appreciated.