What Would a Merged Fairmont and Four Seasons Look Like?
Given that both companies share a common investor--Saudi Arabian billionaire Prince Alwaleed bin Talal--a merger isn't that surprising. Indeed, whispers on the inside of one of the tony hotel brands is that the merger is likely, although still nothing's been confirmed.
But when it does happen, we're extremely curious about how it will happen. Our source says the two companies will operate separately but does that ever really go as planned in a merger?
And what about the guest experience? We're guessing that stays separate too since Fairmont and Four Seasons have some wildly different properties (and not so wildly different ones.) But will Four Seasons guests have access to the Fairmont loyalty program and vice versa? (FS doesn't have a loyalty program per se but they do have an "By Invitation" program that gives regular, loyal guests some perks.)
So many questions and so little answers. If you've heard some "chatter" on this possible luxury union,let us know!