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Yoo Hotels Give The J Plus in Hong Kong a Subtle Name Change

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  Site Where: 1-5 Irving Street, Hong Kong, China
April 23, 2014 at 3:13 PM | by | Comments (0)

Pop Quiz! How many different kinds of seating can you find in the label-defying lounge of the new J Plus Hotel by Y00?

A face lift at age 10? Only in hotel years, where hitting the “refresh” button on design is a pre-requisite for any savvy hotelier who wants to keep the in-crowd coming back for more. In the case of yoo Hotels, founded by John Hitchcox and Renaissance man Philippe Starck, their truly undefinable style just keeps getting better and better and, yes, we want to come back for more.

Celebrating 10 years and $10,000,000 on cosmetic upgrades to J Plus in Causeway Bay, the "first boutique hotel in Asia," the new J Plus Hotel by YOO unveils next month as a new brand for the next decade.

The hotel's new look -- and we have only a glimpse at this point -- starts with a more transparent façade, showing off the glowing and irresistible interiors to all passersby. It is just impossible to put a label on yoo's fun artistic expression. Where else will you find such a lively mix and match of traditional European furnishings, contemporary area rugs with bold patterns and electric colors, giant glowing glass pendant lights, and even an enlarged Mona Lisa-like image to welcome you? What a great way to kick off the next generation of yoo hotels. And by the way, we were totally happy the way the hotel looked before.

The hotel will have 32 studio rooms and 24 suites, designed around one of four dominating colors against a bright white palette. Copy and paste the word "hot" in front of each of the colors. We wonder if there will any of Phillipe Starck's signature line of plumbing products in the bathrooms. His lastest creation of super sleek faucets for Hansgrohe are of clear glass and, in our humble opinion, would fit right in.

This is one of the guest studios featuring the warmth of wood floors, hot accent colors in the area rug, and the total coolness of museum white modern furnishings--as only yoo can pull off.

Designs like these give new meaning to the concept of "model units." Minus the stilettos.

We had to share this picture of Phillipe Starck's glass faucet. Wouldn't these look great in the bathrooms?

Note: we counted ten different types of seating

[Rooms from HKD1,595 ($205)]

[Photos: yoo Hotels]

[Hotel renderings/photos: yoo Hotels; Faucet: Hansgrohe]

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