In the meantime, we checked around the contemporary hotel scene in Milan to see what has already been done. Well, pretty much everything. At the same time we can totally envision another Rockwell Group original design, just as they created for W Paris Opera House. It would be great to see what they would come up with, especially in such a design-driven metropolis as Milan.
We've selected 6 hotels whose interiors have taken a different path in their design. Our message to the architects and designers who will in fact deliver Milan and Italy its first W Hotel — and feel free to send us your etchings — is that you’ve got your work cut out for you. And we can't wait to see it.
1. TownHouse Street Milano Duomo
The TownHouse Street Milano Duomo is one of two townhouse concepts from the luxury Townhouse Collection, based in Milan. Designer Simone Micheli serves up a great blend of extremes in lighting and color, offset by historic images of the neighborhood. The opening picture in this story is from the sister townhouse property, Townhouse Street Milano Goldini.
2. Boscolo Milano
Boscolo Milano, a member of the Autograph Collection, defies a single descriptive style across its 154-room, 5 star accommodation. It hustles and bustles in technocolor, and rooms are designed more to keep us up and moving rather than to relax and, dare we say,sleep.
3. Armani Hotel Milano
Totally in a class by itself, the Armani Hotel Milano is timeless modern elegance. Period. It is not hard to see the seamless--no pun intended-- transition from the 'House of Armani' to 'Hotel of Armani.' The interiors are as finely tailored as any Armani suit, and the only bright colors you will see are likely what you are wearing when you check in.
4. The Gray
The Gray beats to its own drum, and a very stylish drum. A design hotel worthy of such a title, it is a mix of styles— classic modern (straight lines, minimal detail), eclectic (bits of this and that, just because), and the chic side of glamour. We selected this picture to point out a current trend we are seeing in hotel furniture: the ceiling-suspended chair. We are about ready to do a photo gallery on this subject.
5. Magna Pars Suites
Magna Pars is an all-suite hotel that is actually designed to encourage chilling, unlike some of the other hotels in this story. Public rooms and guest rooms are spacious, refined, and predominantly white. To this add tall ceilings and plenty of natural daylight from a sleek glass-enclosed building. The furnishings offer a great 'dim sum' of modern Italian design.
5. The Yard
The Yard is the smallest in this group, with 12 rooms and "dependance," or studio units with kitchens. The rooms are each designed for sports lovers, including tennis, sailing, racing and golf. Massages are offered based on your sport of choice, and when that's over you can have a cocktail at "The Doping Club," referred to as "the dark side of sport."
6. Straf Milan
6. Straf Milan
The Straf Milan has been around for a few years but its bold, cutting edge interiors really demonstrates the timeless appeal of classic contemporary design. The atmosphere is part post-modern, part museum, and part private clubhouse. This guest room shows the power of a carefully placed mirror.