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Waldorf Astoria Beverly Hills Will Be 'Ground Zero for Luxury'

April 11, 2014 at 6:31 PM | by | Comments (2)

Last night, Waldorf Astoria Hotels and Resorts threw a glam poolside soiree at The Beverly Hilton to celebrate the long-awaited announcement of the Waldorf Astoria Beverly Hills. While we were momentarily distracted by the offerings at the chocolate bar and the drinks bar, not to mention the appearance of the ethereal and normal-sized Christina Hendricks, we did manage to study a scale model of the planned 12-story, 170-room hotel. Like many things in Beverly Hills, it's an expensive beauty, worth about $200 million.

The hotel has been a long-time dream for developer Beny Alagem who also owns The Beverly Hilton. Plans to bring the luxury brand to the city back in 2008 didn't quite work out thanks to concerned residents and the ensuing economic crash but now, the dream is finally becoming a reality. And in case you didn't already understand, having a Waldorf Astoria in Beverly Hills is a huge deal in the luxury hotel world.

"We are steps away from Rodeo Drive. This is "Ground Zero" for luxury," said John T.A. Vanderslice, Waldorf Astoria’s Global Brand Head. "And the fact that we are opening a Waldorf Astoria in here is out of this world."

But just how will this five-star hotel set itself apart from the other five-star hotels in town, some within walking distance like the Peninsula, The Four Seasons Beverly Wilshire and The Montage?

For starters, the hotel will already have some built-in celebrity clout, thanks to the Beverly Hilton which hosts several major events each year, the biggest being The Golden Globes awards show.

Secondly, the hotel has enlisted renowned luxury hotel designer, Pierre-Yves Rochon, to design the hotel with a contemporary Art Deco look that complements the architecture of the Beverly Hilton.

"It was very important to bring together the glamour of Hollywood and the luxury of Beverly Hills," Alagem told us of the design plans. Also helping the hotel from a design standpoint is its rooftop pool deck which will be the largest in Beverly Hills. And what goes hand-in-hand with rooftop pools? Killer views.

"The views from here will be incredible," Alagem said.

Lastly, the hotel will have the Waldorf Astoria luxury standards that guests come to expect from all Waldorfs around the world starting with the Personal Concierge for each guests, over-the-top luxury suites and the "high touch" Waldorf Astoria service.

Vanderslice also said rooms will be oversized but no word yet on whether the WiFi will be free. The hotel is even working on getting some celebrity chefs to do their dining. Rounding out the amenities will be a Graff Diamonds retail store and a 5,000 square-foot Waldorf Astoria Spa.

Construction is expected to happen soon (existing parts of the Hilton will be demolished) with the hotel opening its gilded doors in 2017. We suggest you start saving up now.

[Photos: HotelChatter; Renderings: Waldorf Astoria Hotels]

Comments (2)

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So bland...

I get it, it's sleek and modern (in a 1950s sort of way), but this is supposed to be a Waldorf Astoria. Hilton has been doing this type of thing all over with the W-A brand, and it really peeves me as someone in the industry who loves the history of legendary hotels like the Waldorf.

The NYC Waldorf is considered one of the best examples of art deco architecture around, and W-A properties around the world should follow suit. I'm not suggesting this should look like the NYC Waldorf, but its design should be somewhat influenced by that style, and it should look grand and luxurious from a mile away. It shouldn't be designed so that it's easy to reflag down the road.


The original gets to stay an original

I love elements of the original Waldorf-Astoria but it is very dated. Especially the guest rooms. I also don't think you can duplicate a Park Avenue building in all these different cities.  And here in Beverly Hills, they had to build something that would go well with the Beverly Hilton. Waldorf does keep some of the original Waldorf in all its hotels--a signature clock, Peacock Alley, etc.--but I like that they are modernizing their buildings. And look at it this way, the original Waldorf gets to stay an original. Which will make it more special to stay at.

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