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Could Fairmont and Four Seasons Hotels Be Joining Forces? (Magic 8 Ball Answer Says: Most Likely)

April 1, 2014 at 5:08 PM | by | ()

No, this is not a joke but the rumors of a merger are definitely not confirmed. Yet a source tells us the process is in the works and the merger could be revealed later this year with both companies operating independently of each other.

Two of the top names in luxury (three if you count Raffles) merging together? Why, we're just going to need a moment here.

There is a big part of us that is still hoping this is just an April Fool's Day joke but the reality is that the possibility of Four Seasons Hotels and Fairmont Raffles Hotels International (which also includes Swissotels) merging together is more likely than we thought.

In fact, Saudi Arabian billionaire Prince Alwaleed bin Talal, whose company, Kingdom Holding, has major stakes in both companies, hinted at this possibility in an article last fall. (He also suggested an IPO for Four Seasons.)

Meanwhile, Four Seasons' new-ish CEO, Allen Smith, is launching an aggressive expansion plan that would see 60 new hotels in the next few years. SIXTY. That's a lot of hotels but, having access to existing hotels in the Fairmont/Raffles/Swissotels portfolio could make that gig a little easier.

For now, both hotel companies are completely separate and we expect them to stay that way for a little while longer. Of course, we'll update you on this matter as soon as we get more info.

[Photo: HotelChatter]

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