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Tommy Hilfiger Buys The Raleigh; Finally Edges into the Hotel Business

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March 10, 2014 at 8:52 AM | by | Comments (0)

While we were still sobbing into our colorful patterned knitwear over the apparent death of the Missoni hotel brand, came news of another fashion house getting onto the designer hotel bandwagon. Our brief flicker of excitement was extinguished somewhat, however, when we found out it's Tommy Hilfiger.

Actually, the king of prep has been sniffing around the hotel industry for quite a while, though nothing has as yet come out of his hotel opening plans. He even tried to buy the former MetLife clocktower at 5 Madison Avenue (future site of the New York City Edition Hotel) a few years back, but that didn't work out for him.

Tommy's people announced at the end of last week that he has bought The Raleigh Hotel from current owners David Edelstein and Sam Nazarian, who paid $55 million for the 1940 property in 2012. "“I’ve always wanted a hotel property". He said in a statement. "We’re going to turn it into a five-star chic hotel with all the amenities,” Page Six reports that Edelstein said he and Tommy had been discussing his new company, Hilfiger Hospitality, during Art Basel in December, and that Nazarian and sbe will continue to manage the property.

So...Tommy Hilfiger meets sbe?

Hmmm... we're having trouble picturing this, and it gets even more ominious: Hilfiger is going to play "a leading role" in another round of renovations due to begin in January 2015 and wants the Raleigh to "serve as the launching pad" for his plans to launch Hilfiger Hospitality as a "global concept." Let's hope the Raleigh's vintage Art Deco charm is not sacrificed at the altar of prep. We're still not terribly excited at the thought of Hilfiger Hotels.

[Photo: HotelChatter]

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