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We Just Fell Down the Rabbit Hole With sbe's New Website

March 19, 2014 at 4:41 PM | by | Comment (1)

sbe, the nightlife and hospitality company behind SLS Hotels, has given their website a complete makeover, at last consolidating all their entertainment and hotel sites together in one spot, and throwing in some bonus blog content too.

Looking a lot like the recent redo of the Raleigh Hotel website, the new sbe site is heavy on the visuals but is still easy to navigate, thanks to helpful pop-up boxes. It's also blessedly free of annoying music.

The home page is anchored by a giant photo (a male model fully clothed in a pool and biting on a stiletto heel) with a "Learn More" button hyping the arrival of the SLS Las Vegas on Labor Day Weekend. Below that is a grid of photos and quotes. When you linger over one of the squares, a pop-up box tells you what that particular photo or quote is about. If you'd rather not bother with this grid, send your cursor to the left side of the page for a more traditional website menu.

Scrolling down the website, you'll see ways to find/follow the sbe collection on social media, as well as learn more about the company, and our personal favorite, check the calendar to see what events are happening at what venues. The site, of course, has been "device optimized" meaning it works just as seamlessly on a mobile and table device as it does on your computer.

In addition to spotlighting all the ways to hang with sbe, the site also has a new blog, called The Collection and it's filled with sbe's own editorial content (written by real writers, not just the sbe marketing team). Blog posts include how to rock the new lingerie-inspired swimwear trend, what's in the new #SaharatoSLS cocktail, what to order for Sunday Brunch at The Raleigh and what not to do in Sin City.

But the most important function is clearly the booking engine in the right-hand top corner for all sbe properties in Los Angeles, Miami and Las Vegas. This includes nightclubs and restaurants along with hotels.

All in all, we like just how much different content there is on this new site. We seriously spent 25 minutes going through all of this and we're not even close to done yet. Yes, the site can seem like a bit too much is going on but there are ways to simplify it--either go directly to the booking engine or hit up the menu list on the left-hand side.

And hey, you never know what you might find. We found this in the About section. Thanks for the shout-out, sbe!

[Screengrabs: HotelChatter]

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3rd times the charm

I remember the old, circe 2008, the Hills website, and it was dreadful. The redesign of that was great, and now this one is even better. Very easy to navigate.

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